Known for some of the most unique and interesting denim in the world, Naked & Famous is an eccentric brand that carries a big personality just like it’s founder Brandon Svarc. Svarc is a denim nerd, entrepreneur, and envelope pusher. Born into a lineage of denim brand owners, he has always been surrounded by the indigo fabric. In addition to Naked & Famous, the Canadian Willy Wonka of denim is the owner and creator Paulrose Products, Unbranded, and the retail store Tate + Yoko. Wesley Scott had the chance to catch up with Svarc about his brands, his love of denim, and his newest products.
Following up on the primary shop review of Brund (read it here), this article will take you though some of the shop’s new highlights for spring 2012, which include; Paulrose Products (only DK dealer); Lee Archives 101B 1934; Crockett & Jones; S.N.S. Herning “Naval” in the colour Sea Blue, which is made especially to order for Brund; Otter Wax; and Raleigh Denim, which is not actually a newcomer, but definitely worth mentioning.