The Ed47 is the stronghold of the Edwin denim collection. Along with the Nashville, this is the fit that captures the essence of the brand. Based on the 1947 501 (hence the lot number), the ED47 has a straight leg with a rather slim thigh. Compared the 501 the waist is a bit lower, especially in the front where you’ll find a 4-button fly. Also, the slanted pockets are positioned a touch lower than for instance the ED71, which gives the ED47 a relaxed feel even though it’s worn fairly high. The fabric is the recognisable Rainbow selvage that is registered by Edwin and exclusively developed and woven by the Nisshinbo mill in Japan.
Last week I had the pleasure of meeting Rey Gautier, creative director for Edwin Europe, and while we were talking about the Japanese collections and especially the Vintage stuff, Rey mentioned he had a couple pairs of the 50′s jeans that he had being wearing in. Let’s just say he did a pretty good job. Since he joined Edwin about four years ago, Rey has been living in France with his wife and four children where he has been rebuilding a century old house with mud and straw walls from the ground up. While working Rey naturally wore his Vintage 50′s jeans. Obviously, it matters a lot what you do while wearing in your jeans.
This fine gentleman is a regular customer with Brund in Copenhagen. He lives a bit north of our city, but he travels to Østerbro just to shop in Brund – and from what he’s wearing it seams Brund is one of the few places he shops. Last Saturday he came to buy a new pair of his favourite ED47 Rainbow selvage jeans, and he ended up taking home a pair of ED55′s as well. It’ll probably be a long time before he needs new jeans again.
Taken from the press release from Edwin (Europe), for the spring season of 2013 the designers have found inspiration in “the life, work and road-tripping lifestyle of ‘One Flew Over the Cuckoo’s Nest’-author, Ken Kesey.” Premium Japanese fabrics are used to create a strong, solid and adaptable line-up that supports the classic styling or a counter-cultural aesthetics. Still, the classic indigo dyed five-pocket jeans that Edwin is famous for form the foundation for the collection, yet a strong palet of colours of innovative and improvised sensibility synonymous with the beat generation is added.