When I visited the Meadow guys in Malmö earlier in February, Christopher showed me a brand new store that had just opened. Reused 10.01 is the exclusive vintage store that the people of Malmö have been looking for for so long. The store is owned and managed by the two brothers Simon & Carl Johan, who apparently have a lot of friends – already before the shop opened on Saturday the 4th of February they had over 600 likes on Facebook. Have a look inside and see what the hype is all about.




