This report has been on it’s way for quite some time now. Actually, I first thought about doing it when I was in Berlin in January and didn’t meet my friends from Lee there. Well, if the mountain won’t go to the Muhammed, then Muhammed must come to the mountain, as the saying goes. So I went to visit the Scandinavian Lee headquarters to have a look at the fall/winter collection for 2012.
As we’ve written in the article about the history of Lee, the innovative company was the first jeans manufacturer to introduce a slim-fitting denim jacket in 1931. It is known as the 101J. In 1933 they introduced the Storm Rider, which has become one of the most iconic denim jackets out there. This article, however, focuses on the 1946 Rider jacket. It features key design elements like two front pockets (that are slanted for easy access), zig zag reinforcement running along the button holes, plastic buttons as waistband adjustment, and under collar stitching to make it stand up. That is setting a lot of standards.