Switzerland: the world’s multilingual neutral ‘bank reserve’ famously known for its fine chocolate, watches and most recently Roger Federer. As the largest city with nearly 400.000 inhabitants (and a metropolitan are of 1.8 million), Zurich is the economic and cultural powerhouse of the country. The city is also home to one of Europe’s most well-stocked denim shops: VMC.
“This is a store for real men who seek clothes not costumes.” This is how Burg&Schild describe their business themselves. The name of the shop is an abbreviation of the last names of owners Shane Brandenburg and Kay Knipschild. As one of the top 3 denim shops in Berlin, Burg&Schild ideal customer owns a motorcycle, wears black boots and never washes his jeans. Customers value their clothes for what they are not what the labels on them say, and they know that nothing feels better than a boot, a pair of jeans or a leather jacket that has been perfectly worn in. I had a little chat with Shane about bikes, boots and denim.