The denim scene is flocked with design and fashion brands that are all trying to get a piece of the cake. In 2009 Wood Wood introduced their denim concept known as Double Denim. The name is a reference to the repetition in the brand name. What makes the Double Denims stand out from other fashion brands doing jeans is the attention to craftsmansship and detail put into the products. The styling of the jeans is minimalistic and quality fabrics and perfect fitting are the main focus areas. But what it all comes down to in the end is the value of the name of the brand, and Wood Wood has truly made a name for themselves.
For some time I’ve had a watchful eye on the Wood Wood jeans, but not until last Wednesday did I have the opportunity to see how they turn out after a good deal of wear. This is a piece from the early productions (correct me if I’m wrong) and of course I forgot to ask the owner for exactly how long he had used them. But beautiful they are in any case.