Let Long John and me Teach You How to Sell Jeans with Product Knowledge

Have you ever bought a pair of jeans from someone who could answer any question you had? Someone who made you feel confident you were making the right choice?

You might have experienced the opposite too: Visiting a store for guidance on jeans but quickly realising that the person behind the counter couldn’t even tell you how the jeans would fit, what size you should get, let alone how they were made, or why they were different from any other jean in the store.

If you work in a store that sells jeans, or you represent a brand that does (meaning your jeans are sold in stores), you do not want your customers to experience what I just described. Believe me, it’s not good for business.

The solution? A big part of it is making sure you know the products you’re selling!

What you’ll learn

In this course, which consists of six in-depth lessons, Wouter Munnichs and I teach you how to use product knowledge about denim and jeans to sell more.

The course also teaches you how to get loyal customers by focusing on creating better experiences for them, and how to use social media, store events, how to drive more customers to your store.

How to implement what you’ll learn

What you’ll learn can be applied in interactions with your customers, on the sales floor, through social media; basically, whenever and wherever you interact with your customers.

Throughout the course, you will get actionable advice and ideas for how to sell more jeans and create better and more memorable customer experiences.

Who is it for?

This course is designed for retailers and retail staff, but the content is relevant for anyone who works with sales in the denim and jeans industry, such as brand representatives.

For only €89, you’ll get access to more than an hour of high-impact video that you can’t get anywhere else! If you need access for more than one user, we will get back to you with a quote.


The first lesson will be available free of charge. Be the first to know when it’s published, click the button to join the waiting list.


This article was written by Thomas Stege Bojer, the founder and owner of Denimhunters. Thomas launched the site in 2011 and built it into a voice for the denim industry and community.

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