In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
In this 4th part of my series about the history of jeans, you’ll learn how the Japanese built a cult around Americana, which evolved into heritage fashion.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.