What is Denimhunters?

Launched in 2011 as one of the first denim blogs, Denimhunters is a trusted source of denim knowledge and buying guidance for shoppers around the world. Our focus is rugged and rebellious menswear; our readers are selvedge enthusiasts.

Here are a few highlights of what you can expect from this site:

  • Learn the basics of denim to understand construction and materials (here)
  • Discover how to wear and how to wash raw denim to get the best fades
  • Avoid the mistakes that so many new denimheads make, and never ever buy jeans that don’t fit again! (here)

In addition to all that, we also consult for makers, brands and retailers in the denim industry. Read more about that here.

The Denimhunters Creation Content Team

The site was launched as a one-man passion project by Thomas Stege Bojer. Over the years, many talented enthusiasts have contributed to the site and shared their stories.

Today, there are two members of the Denimhunters content creation team:

Thomas Stege Bojer – Editor-in-Chief

Thomas launched Denimhunters and made it a voice for the denim industry and community. He’s a first-mover in the denim blogosphere with deep roots and exceptionally strong relations.

He built a successful freelance career as a storyteller and marketer on the back of Denimhunters. Thomas is also a published author with Blue Blooded (called “a modern denim bible” by critics).

Thomas Stege Bojer

Bryan Szabo – Editor and Writer

Bryan is the founder of the Indigo Invitational Fade Competition. He’s collected and faded raw denim for more than a decade and cultivated a global community of like-minded denim fade enthusiasts around his competition.

By combining his keen interest in made-to-fade and made-to-last menswear with his extensive professional experience as a writer and researcher, Bryan digs down to the bedrock—to locate those denim and workwear essentials that are the core of the looks we love.

Bryan Szabo

Together with gestalten, Bryan and Thomas published The Rebel’s Wardrobe in 2022.

How it all began

Told by Thomas

The story of Denimhunters goes back to the autumn of 2010 when I wanted to know more about raw denim and why it fades.

When I got my first job in clothing retail back in 2007, I developed a strong passion for denim. I didn’t really know why, I just loved the stuff. And I wanted to know as much about it as possible.

The late 2000s were the heydays of denim forums. I always found them noisy and intimidating. The boldest and loudest leads the conversation. It didn’t suit my shy personality.

With the growing interest in knowledge about denim, brands and retailers realised they needed something to say when their customers asked about raw denim and selvedge.

Combining misconceptions and cheap sales tricks with the fact that few of the self-proclaimed online experts were professionals meant that a lot of the myths took hold and became common denim knowledge. I wanted to change that.

When I took a sabbatical after I got my BA in Communications in 2010, I worked full-time as a buyer for a clothing store. Without the obligations of my studies, I started what became my own personal denim education.

My sister-in-law suggested I should start a blog and call it ‘Denimhunters’. I found the name fitting considering the amount of time I was spending researching denim.

There were a lot of opinions but no truly reliable source to validate the facts. That’s what I wanted Denimhunters to be; something that could connect all the dots as a trusted source of knowledge about denim.

Let us help you with your (denim) business!

In addition to our Encyclopedia and Guides, Denimhunters also offers consulting services; specialising in business development and communication of denim and related products.

Having helped companies grow and gain market shares since 2014, Thomas developed his own method called the STORY/SELLING BLUEPRINT.

You can read more about how Thomas works and how he can help you here.

Get in touch here!

If you have a general business enquiry and want to get in touch with us, you can reach out through the form below. We aim to get back to you within two business days.


This contact form is for business-related enquiries only. For denim questions, you probably can find the answer in the Denim Encyclopedia. If not, submit your denim question here.

© 2011-2023
VAT DK-34993300
Sdr. Jagtvej 6A
2970 Hørsholm