What is Denimhunters?

We’re on a mission to help anyone who’s shopping for selvedge jeans and other well-made menswear garments make better and more informed choices.

Launched in 2011 by Thomas Stege Bojer, Denimhunters was one of the first blogs of its kind. The site has become a trusted source of denim knowledge and buying guidance for readers around the world.

Our main focus is rugged, rebellious and well-made menswear; our long-time readers are selvedge enthusiasts. Here are a few highlights of what you can expect from our site:

  • Avoid the mistakes that many new denimheads make, and never ever buy jeans that don’t fit again! (here)
  • Learn the basics of denim to understand construction and materials (here)
  • Discover how to wear and how to wash raw denim to get the best fades

How We Can Grow Your Business

Denimhunters was launched as a passion project with no intention or expectation to be profitable. But as the site grew and became a leading voice in the community, we’ve been able to make money from our content by helping brands and retailers sell more products.

Importantly, we do so without ever compromising our editorial integrity. Our opinions cannot be bought, and we stand behind every single brand and product you’ll find on our site. 

On-Site Promotion and Marketing

Our site is monetised in two ways:

#1: Sponsored Content

This is essentially advertising. But instead of plastering our site full of ads, we focus on creating engaging and relevant high-quality content about our partners and their products. (We do offer banner ads, but we keep them to a minimum.)

When you partner with us, we will work with you to create content that fits your business and goals. That said, our sponsored content typically falls into one of the following categories:

If you want to know more (including what we charge), feel free to contact us via the form below and we will get back to you.

#2: Affiliate Marketing

In articles and guides across our site, we have a disclaimer stating that “our content is reader-supported”. What this means is that we earn a small commission when a visitor clicks on (some of) the links on our site and buys something. This is affiliate marketing.

If you run a webshop and sell products that are relevant to our readers, we can help you get more exposure and generate more business through affiliate marketing.

We are part of several affiliate networks but do most of our business through Kutoku, a platform built by Nick Coe (founder of Heddels), which we think is the best in the industry. If you’re not already set up as a merchant with them, we can help you get started.

Consulting and Freelancing

In addition to running this site, Thomas also consults for makers, brands and retailers in the denim industry. He has specialised in business development and communication of denim and related products.

Having helped companies grow and gain market shares since 2014, Thomas developed his own method called the STORY/SELLING BLUEPRINT. You can read more about how Thomas works and how he can help you here.

Contact Us

If you have a business enquiry and want to get in touch to get in touch, fill out the form below. We aim to get back to you within two business days.


We get a lot of requests and to save you from wasting your time (and ours), please DO NOT contact us if:

  • You want to submit a guest post—we’re not looking for writers and generally don’t accept guest posts
  • You want to produce garments for us—we are not looking for suppliers since we don’t produce garments
  • You want to help us with our SEO—while there are surely always things that can be optimised, we are not looking for SEO experts

For general questions, visit the FAQ section in our Denim Encyclopedia.

The Denimhunters Content Creation Team

Our site began as a one-man project. Over the years, though, many talented enthusiasts have contributed to the site and shared their stories.

Today, our content creation team consists of two members:

Thomas Stege Bojer – Editor-in-Chief

Thomas launched Denimhunters and made it a voice for the denim industry and community. He’s a first-mover in the denim blogosphere with deep roots and exceptionally strong relations.

He built a successful freelance career as a storyteller and marketer on the back of Denimhunters. Thomas is also a published author with Blue Blooded (called “a modern denim bible” by critics).

Thomas Stege Bojer

Bryan Szabo – Editor and Writer

Bryan is the founder of the Indigo Invitational Fade Competition. He’s collected and faded raw denim for more than a decade and cultivated a global community of like-minded denim fade enthusiasts around his competition.

By combining his keen interest in made-to-fade and made-to-last menswear with his extensive professional experience as a writer and researcher, Bryan digs down to the bedrock—to locate those denim and workwear essentials that are the core of the looks we love.

Bryan Szabo

Together with gestalten, Bryan and Thomas published The Rebel’s Wardrobe in 2022.

“Why I Created Denimhunters”

Told by Thomas

The story of Denimhunters goes back to the autumn of 2010 when I wanted to know more about raw denim and why it fades.

When I got my first job in clothing retail back in 2007, I developed a strong passion for denim. I didn’t really know why, I just loved the stuff. And I wanted to know as much about it as possible.

The late 2000s were the heydays of denim forums. I always found them noisy and intimidating. The boldest and loudest leads the conversation. It didn’t suit my shy personality.

With the growing interest in knowledge about denim, brands and retailers realised they needed something to say when their customers asked about raw denim and selvedge.

Combining misconceptions and cheap sales tricks with the fact that few of the self-proclaimed online experts were professionals meant that a lot of the myths took hold and became common denim knowledge. I wanted to change that.

When I took a sabbatical after I got my BA in Communications in 2010, I worked full-time as a buyer for a clothing store. Without the obligations of my studies, I started what became my own personal denim education.

My sister-in-law suggested I should start a blog and call it ‘Denimhunters’. I found the name fitting considering the amount of time I was spending researching denim.

There were a lot of opinions but no truly reliable source to validate the facts. That’s what I wanted Denimhunters to be; something that could connect all the dots as a trusted source of knowledge about denim.

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