What is Denimhunters?

We’re on a mission to help anyone who’s shopping for selvedge jeans and other well-made menswear garments make better, more informed choices.

Launched in 2011 by Thomas Stege Bojer, Denimhunters was one of the first blogs of its kind. The site has become a trusted source of denim knowledge and buying guidance for readers around the world.

Our main focus is rugged, rebellious and well-made menswear; our long-time readers are selvedge enthusiasts. Here are a few highlights of what you can expect from our site:

Avoid the mistakes that many new denimheads make, and never ever buy jeans that don’t fit again! (here)
Learn the basics of denim to understand construction and materials (here)
Discover how to wear and how to wash raw denim to get the best fades

Our Content Creation Team

Our site began as a one-man project. Over the years, many talented enthusiasts have contributed to the site and shared their stories.

Today, our content creation team consists of two members:

Thomas Stege Bojer (Editor-in-Chief)

Thomas launched Denimhunters and made it the voice for the denim industry and community it is today. He’s a first-mover in the denim blogosphere with deep roots and exceptionally strong relations.

He built a successful freelance career as a storyteller and marketer on the back of Denimhunters. Thomas is also a published author, in 2016, gestalten published his seminal work, Blue Blooded (called “a modern denim bible” by critics).

Bryan Szabo (Editor and Writer)

Bryan is the founder of the Indigo Invitational Fade Competition. He’s collected and faded raw denim for more than a decade and cultivated a global community of like-minded denim fade enthusiasts.

By combining his keen interest in made-to-fade and made-to-last menswear with his extensive professional experience as a writer and researcher, Bryan digs down to the bedrock—to locate those denim and workwear essentials that are the core of the looks we love.

Together with gestalten, Bryan and Thomas published The Rebel’s Wardrobe in 2022.

How We Can Grow Your Business

Denimhunters was launched as a passion project. But as the site grew, and became a leading voice in the community, we’ve been able to make money by helping brands and retailers sell more products.

Importantly, we always do so without compromising our editorial integrity. Our opinions cannot be bought, and we stand behind every single brand and product you’ll find on our site.

Advertising Services

It’s tough to stand out in a crowded market like the raw denim scene. Our Advertising Services boost your visibility and attract the right audience by leveraging our reach and credibility. Our advertising services and what you get are:

#1: Advertisements

What you get: Brand Awareness

Capture attention and drive traffic to your site with display ads across the Denimhunters platform and communication channels.

#2 Paid Content

What you get: Reach an Audience Ready to Buy

Position your brand as an authority with in-depth sponsored articles that seamlessly integrate your message while providing value to readers.

Our list of Paid Content includes—but isn’t limited to:

Brand Exclusive Buying Guide: An in-depth buying guide focusing on a specific product type or category with your products only.
Company Profile: Showcase your brand’s story and values in a dedicated profile to create a strong connection with your customers.
Product Review (Pro or Lite): Detailed, authentic reviews of your products that provide social proof and influence purchasing decisions.
“Top Billing” in Buying Guides: Secure a top spot in our buying guides and curated content, ensuring your products are highlighted to consumers actively looking to make a purchase.

#3: Affiliate Marketing

What you get: Risk-Free Promotion

If you run a webshop and sell products that are relevant to our readers, we can help you get more exposure and generate more business through affiliate marketing.

Affiliate marketing leverages high-quality content to drive targeted visitors to your site through affiliate links. You only pay for performance, ensuring that the traffic generated is both relevant and likely to convert into sales.

We are partners of the leading affiliate networks but do most of our business through Kutoku, a platform built by Nick Coe (founder of Heddels), which we think is the best in the industry. If you’re not already set up as a merchant with them, we can help you get started.

Want to know more, contact us now through the form below.

Consulting and Freelancing

In addition to running this site, Thomas freelances and consults for suppliers, brands and retailers in the denim industry. He has specialised in business development and communication of denim and related products.

Thomas can help you grow traffic to your site, increase conversion, reduce return rates, and build customer loyalty using the following:

Marketing and Communications Strategy: Aligned messaging and effective campaigns
SEO and SEM: Improved search visibility and traffic
Content Creation: High-quality Content that converts
Content Consulting: Guided content strategy for maximum impact
Online Shopping Experience: Better user experience and increased conversions
Staff and Sales Training (Product knowledge): Empower the sales team and improve sales

Having helped companies grow and gain market shares since 2014, Thomas developed his own method called the STORY/SELLING BLUEPRINT. You can read more about how Thomas works and how he can help you here.

If you would like to talk about Thomas can help you with your business, contact him through the form below.

Contact Us (Business Only)

If you have a business enquiry and want to talk to us, fill out the form below. We aim to get back to you within two business days.

We get a lot of requests. To save you from wasting your time (and ours), please DO NOT contact us if:

You want to submit a guest post—we are not accepting guest posts
You want to produce garments for us—we are not looking for suppliers
You want to help us with our SEO—we are not looking for SEO experts

For general questions, visit the FAQ section in our Denim Encyclopedia.