This blog post launches a new series where I profile denimheads’ favourite brands. I’ll look at the brand’s philosophy; what it is that makes it unique; and why customers become loyal fans.
In this brand profile, I take a closer look at Indigofera Jeans to find out what it’s all about. I interview the founder, one of its retailers, and a handful of its loyal customers.
How do you make it as aspiring and young denim designer? This article is a must-read lesson about how to start a denim brand; told by an industry veteran who did so himself and made it in the denim business.
The Osaka Five are the pioneers of Japanese and heritage denim; they laid the foundation for an internationally renowned industry. This is their story.
Few denim companies compare to Tellason when it comes to brand authenticity. Co-founders Tony and Pete tell how a strong story builds a loyal customer base.
Mister Freedom founder, Christophe Loiron, has a refreshing take on why denim is so crucial for his workwear and Old West-inspired brand.
The White Oak denim plant is the grand ol’ lady of our industry. It’s the company that supplied Levi’s with American-made selvedge denim for the 501 for 70 years. Soon, it will be history!
This is the first lesson in a video course about Benzak Denim Developers. It teaches you the story of the brand, it’s two guiding principles, and how the brand’s built on the passion of founder, Lennaert Nijgh.
Learn why the ‘Made in London’ tag is so important to London-based Blackhorse Lane Ateliers and discover how it forms part of their brand values.
Adriano Goldschmied is nicknamed ‘the Godfather of Denim:’ He pioneered premium denim as well as pre-washing to recreate the naturally worn-in look.