Flannel Season Is Finally Here—and I Want Another One
Why SOSOBROTHERS’ heavyweight ombrés have caught my eye, plus 40 Indigo Invitational spot prizes, American selvedge on historic Draper looms, and DH15 at Brund.
Heavyweight Denim Makes Sense, But a 25 oz. Sweatshirt?
A 25 oz. sweatshirt, 100% merino French terry, Samurai taking the overall Indigo Invitational title, and Weirloom moving another step closer to AW27.
Why Heavyweight Denim Is Not Only Harder to Fade
Why 33 oz. denim is difficult to make, plus a new selvedge jeans guide, five weekly picks and the Indigo Invitational Year Five winners.
How Do You Know If a T-Shirt Is Really Loopwheeled?
Tubular construction doesn’t prove a T-shirt is loopwheeled. Here’s what does, three tees I’d buy with confidence, and a look at how far Weirloom has moved since its first trade show.
Why Loopwheeled T-Shirts Are Only the Starting Point
Loopwheeled used to feel like the deep end. In this issue, I’m looking at what comes after it—and what happens when once-niche denim knowledge moves further into the mainstream.
Why Your White T-Shirt Shouldn’t Look Best on Day One
James O’Neill joins Denimhunters with a fresh take on the white T-shirt, plus sashiko repairs, super heavyweight denim and five things worth your attention.
Why Raw Denim Becomes a Hobby, Passion, and Obsession
Raw denim gets personal when the fades are yours. This week: Indigo Invitational finals, Japanese selvedge, heavyweight jeans, sales and more.
We Knew It Was the End, But Saying Goodbye Isn’t Easy
After more than a decade, one of Iron Heart’s most celebrated denims is reaching the end of the road. But there’s also some good news in this issue of the DH Weekly.
How to Judge the Quality of Jeans
What makes expensive jeans worth the money? This week, we look at the details that reveal how well a pair is actually made.
Your Shortcut to the Raw Denim Restocks and Releases
A month’s worth of raw denim restocks, releases, and brand updates—plus a tribute to Roy Slaper and the final Indigo Invitational deadline.
How to Keep a Raw Denim Wardrobe Going
Raw denim care is not just about washing jeans. This menswear care guide shows how to look after jeans, basics, shirts, jackets, boots and knitwear so they last longer and age better.
Get the Order Right: How to Build a Raw Denim Wardrobe
I own a custom A-2 leather jacket in goatskin. It fits me perfectly. I almost never wear it. Here’s what that has to do with building a raw denim wardrobe in the right order.
Denim Style Guide: Find Your Lane Before You Start Buying
I own a pair of LVC 1915s and a pair of Wrangler Bluebells. I’ve barely worn either. Here’s what that has to do with finding your denim style.
I Wrote My Story, Then Built the One Thing This Site Was Missing
The full Denimhunters timeline, the years I ran it as a guilty side project, the story of a restless teenager who somehow ended up building a site about jeans—and how writing it all down finally led to the New to Raw Denim series.
My Fit Guide Finally Helps You Find Jeans That Actually Fit
Fit category and leg shape are two completely different things—but my fit guide from 2018 treated them as one. I’ve just fixed that error, and now it just … fits.
What Really Separates a Well-Made Tee From an Ordinary One
Price has surprisingly little to do with it. The real differences are in the construction, and most of them are easy to miss if you don’t know what to look for.
There’s More to Lightweight Jeans Than Weight Alone
Lighter denim is an easier sell in summer—but weight alone doesn’t tell you whether a pair will actually feel cool to wear. Fit matters just as much.
Why I’ve Started Mapping the World’s Best Raw Denim Shops
New guides to 120+ raw denim shops around the world, Bryan’s breakdown of Tellason jeans, SOSO’s latest Builder fabrics, and a question about finding the right pair online.
American-Made Selvedge Jeans for $99? I Was Sceptical Too
What I found when I finally handled Gustin’s selvedge jeans—plus Tellason’s new sneakers, a cashmere-soft tee, and some thoughts on pre-washed jeans.
Is Google’s New Search My Biggest Challenge in 15 Years?
Google is changing how people find information online—and that could have serious consequences for independent sites like Denimhunters.