Why I’ve Started Mapping the World’s Best Raw Denim Shops
New guides to 120+ raw denim shops around the world, Bryan’s breakdown of Tellason jeans, SOSO’s latest Builder fabrics, and a question about finding the right pair online.
American-Made Selvedge Jeans for $99? I Was Sceptical Too
What I found when I finally handled Gustin’s selvedge jeans—plus Tellason’s new sneakers, a cashmere-soft tee, and some thoughts on pre-washed jeans.
Is Google’s New Search My Biggest Challenge in 15 Years?
Google is changing how people find information online—and that could have serious consequences for independent sites like Denimhunters.
The Jeans That Made Heavyweight Denim Wearable
Iron Heart’s legendary 634S is finally back in stock, I’ve reopened pre-orders for the WL#2 Slim Fit, Gustin runs a big Memorial Weekend sale, and I revisit a detail that’s defined blue jeans.
This Denim Scene Still Doesn’t Get Enough Attention
This week’s DH Weekly looks at Southeast Asian denim with Nick from Stridewise, plus rugby shirts, Oni Secret Black denim, and Piger Works.
Why Denim Guys Obsess Over the Right T-Shirts
From Whitesville and Warehouse to Wonder Looper and Weirloom, these are the T-shirts worth wearing this spring and summer.
Where I’d Start with One-Washed Unsanforized Denim
Unsanforized denim without the sizing guesswork. Here’s where I’d start, with a few standout one-washed jeans and what makes them worth it.
Slubby Denim: What It’s Like Once You Actually Wear It
Heavy, slubby denim looks extreme—but in practice, it’s a different experience. This week: KATO’s Monster Slub, a Weirloom update, and a few things worth checking.
The Guide to Japanese Denim Brands You’ve Been Missing
This issue of the DH Weekly centres on my most comprehensive guide to Japanese denim brands to date—alongside the launch of the first Weirloom shirt and a look back into the archive.
The Legacy of Adriano, and the Uncertain Future of the UHR
The denim world has lost one of its true pioneers, Adriano Goldschmied. At the same time, Iron Heart’s Ultra Heavy Raw denim may be going extinct. Here’s what it means—and what you should know.
Why “Just Size Up” Doesn’t Work with All Shrink-to-Fits
Shrink-to-fit selvedge can be the best fits you’ll ever wear—if you get the sizing right. In this DH Weekly, I break down what most people get wrong and how to avoid it.
Why I (Finally) Built a Guide to Raw Denim Brands
There’s never really been a clear way to navigate raw denim brands. This new guide is my attempt to fix that.
Why Some Denim Doesn’t Fade the Way You Want
You can do everything “right” and still not get the fades you expect. Because how denim fades is largely decided before you ever start wearing it.
What Most People Actually Want from Jeans
After nearly two decades working with denim, I realised something about how people buy jeans—and it eventually led me to start my own brand.
Spring Is Here! Time to Give Your Wardrobe a Refresh?
Spring is here and new deliveries are landing. Discover fresh drops from Omoto, SOSO, Iron Heart, Gustin, Edwin and more brands and retailers.
You Don’t Need (More) Jeans, You Need to Build a Wardrobe
A new guide to 10 menswear classics, Kato’s 17 oz. slub denim, SOSO’s 33 oz. left-hand twill, and updated spring menswear sales.
Got the Jeans, Tees, and Boots? Here’s What to Invest In Next
In this DH Weekly from Denimhunters: A new timeless menswear guide (out soon), expanded jeans buying guides, and a European brand opportunity.
Bootcut Jeans: Time to Reconsider the Flare?
A quick guide to bootcut jeans, Redcast x Momotaro’s Kakishibu “Wabi-Sabi” collab, and a European denim brand seeking new ownership.
You Probably Didn’t Expect This Heavyweight Brand in Stores
SOSOBROTHERS partners with Cultizm, plus an interview with the costume designer of Train Dreams, Bluezone SS27, and an updated sweater guide.
5 Brands That Defined My Denim Story More Than Any Other
Five denim brands that shaped 15 years of running Denimhunters—and what they taught me about raw denim, fades, fit, and denim culture.