Is there a right way to fade raw denim? Is there a right way to wash it? We’ve got the answers to your burning questions about fading and washing your raws.
New to raw denim jeans? You’ve probably got questions. If you want the straight dope (no geekiness, we promise), this raw denim buying guide is for you.
In the third and final episode of our collaboration with Long john and Soorty, we see how the jeans go through the laundry processes to recreate our fades.
In the second episode of our 3-part mini-documentary about how to recreate fades in a more sustainable way at Soorty’s NASDA lab, we make the jeans.
Back in November, Wouter Munnichs and I visited Soorty’s NASDA innovation lab in Turkey to recreate our own worn-in jeans in the most sustainable way possible.
We all might know a thing or two about fading denim, but most of us need a little work when it comes to photographing our fades.
The Indigo Invitational puts some of the most pervasive denim fading myths to the test. This post looks at three myths surrounding wearing and washing raw denim.
The Indigo Invitational Fade Contest is forcing us to re-evaluate some of the most pervasive denim fading myths. In this post, we look at myths that influence what we buy.
In this episode, Jake and I talk about denim care and how to wash jeans. We discuss the pros and cons of never or at least very infrequent washing, as well as the different washing methods we recommend.