Chain of Value: Transparency In the Denim Industry
Livid Jeans are opening up their supply chain, allowing us to traces the journey our clothes make, and the people involved in making them with transparency.
Dyeing With Indigo By Hand: From Appreciation To Realisation
It’s through denim that I became acquainted with indigo—something that has become a hobby of mine in its own right. Many denimheads dream of making their own jeans, including making the fabric. It’s through this interest that I got acquainted with indigo as a dye, and fell in love with the Japanese technique of shibori.
Purchasing Power: Labels That Highlight The Pedigree of Your Jeans
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
The Defining Features That Help Us Keep Our Jeans Up
In this free guide, I will look at all of the features that jeans makers use—and have used—to make our jeans fit right, and more importantly, not fall down while you’re wearing them.
The Branded Defining Features That Differentiate Makers
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
The Future of Retail: Online vs In-Store Customer Experiences
Learn how stores like Rivet and Hide are using their online and physical shopfronts to create seamless, omni-channel customer experiences.
The Future of Retail: Mono- vs Multi-Brand Experiences
Learn how mono- and multi-brand stores approach brand experience and the shift from the traditional retail model to a focus on customer shopping experience.
How Blackhorse Lane Ateliers is Reviving London’s Denim Industry
Learn why the ‘Made in London’ tag is so important to London-based Blackhorse Lane Ateliers and discover how it forms part of their brand values.
How Tellason Built a Brand You Can Trust
Few denim companies compare to Tellason when it comes to brand authenticity. Co-founders Tony and Pete tell how a strong story builds a loyal customer base.
