Livid Jeans are opening up their supply chain, allowing us to traces the journey our clothes make, and the people involved in making them with transparency.
It’s through denim that I became acquainted with indigo—something that has become a hobby of mine in its own right. Many denimheads dream of making their own jeans, including making the fabric. It’s through this interest that I got acquainted with indigo as a dye, and fell in love with the Japanese technique of shibori.
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
In this free guide, I will look at all of the features that jeans makers use—and have used—to make our jeans fit right, and more importantly, not fall down while you’re wearing them.
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
Learn how stores like Rivet and Hide are using their online and physical shopfronts to create seamless, omni-channel customer experiences.
Learn how mono- and multi-brand stores approach brand experience and the shift from the traditional retail model to a focus on customer shopping experience.
Learn why the ‘Made in London’ tag is so important to London-based Blackhorse Lane Ateliers and discover how it forms part of their brand values.
Few denim companies compare to Tellason when it comes to brand authenticity. Co-founders Tony and Pete tell how a strong story builds a loyal customer base.