This blog post and original Denimhunters video production is sponsored by Munich Fabric Start’s Bluezone. Get the latest news from the show and register for the next edition here.

I met Koen Kuik for the first time at the Amsterdam Denim Days event. I believe it was three years ago.

He and his friend Jeroen came up to me after a talk I’d given at Kingpins. They were starting their denim blog (Blue Roots Official) and wanted my advice. While I’m by no means an expert in WordPress, I happily shared what I’d learned from the mistakes I’ve made over the years.

Now, the student has become the master. Koen has become my go-to guy for tips and tricks about Instagram. He’s also become a good friend, who lets me crash at his place whenever I’m in Amsterdam.

Koen has a passion for Instagram that keeps him constantly up-to-date on what’s happening with the algorithm, new features and functionalities of the platform.

Koen Kuik, Bluezone, Denim Club, panel discussion, Denimhunters, Munich Fabric Start, Munich
Koen at the Denim Club panel discussion we did at Bluezone together with Jason van Pul (right), Ben Woodhouse (background), Ruedi Karrer, and Wouter Munnichs.

I’d invited Koen to join me at the latest Bluezone show in Munich. We sat down, together with Wouter from Long John, to talk about what’s up with Instagram, and tactics you should—and especially the ones you shouldn’t—follow if you’re aim is to be successful (which I guess it is for anyone?).

Watch the video above to learn some of Koen’s tricks. Oh, we also talk about the crazy Photoshopped images he posts on Instagram, which you can read more about in the Blue Blooded Instagrammer post #11 I did with him.

If you’d like Koen to help you improve your Instagram, you can reach out to him through his website.

Images by Oddhunt.


This article was written by Thomas Stege Bojer, the founder and owner of Denimhunters. Thomas launched the site in 2011 and built it into a voice for the denim industry and community.

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