Q&A with Daniel aka @redrawdenim

You probably know about the LADenimHangs. There’s also an @nydenimhangs account. And Ben from Clobber Calm is establishing the UKDenimHangs.

But before all of these group profiles were created, three dudes from Sweden got together in what they called #theswedishcrew. Andreas @andreasbergstrom83, Johannes @sennah0j and Daniel @redrawdenim.

I reached out to Daniel to find out how it all began with his profile, which currently has over 31K followers.

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From left: Andreas, Daniel and Johannes.

What’s your story?

Name: Daniel Bergman

Birthyear: 1980

Location: Gävle, Sweden

Profession: Spare parts and accessories at local Volvo car dealer

I live with wife and daughter in a house that takes up lots of free time. Everyone with a house knows what I mean – always something to do or to be done ?

I love to travel and I love music. Going to concerts is taking up as much free time I have left after “everything is done” at home ?

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How Daniel Built His 30K Instagram Following

Thomas: How did it all start with your Instagram feed?

Daniel: In the beginning, I was just a follower of Instagram profiles and feeds. But soon I wanted to do my own thing.

T: Why Instagram? What are your goals?

D: Easy, not to much text content, just photos of yourself and what you like. I dig it! At first, I just wanted to see if there were anyone that would follow me (apart from my father).

Quite soon I had friends and connections all over the world and some of them I can call my real-life friends! Working with denim in some way is one of my goals for the not too far away future, I hope.

T: How much time do you spend on Instagram on a daily basis?

D: I spend approximately 1.5 hours a day on Instagram. Ask my wife, she’ll tell you it’s more than that! ?

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T: Which tools do you use? How do you take your photos?

D: I use my iPhone X, no ‘real’ camera or anything like that. Mostly, I do all the photos by myself, but sometimes I got to call in the expert, my daughter, soon to be 7 years old ?

T: Do you make it a priority to post on a regular schedule? And how do you remind yourself of it?

D: I try to post something every day, in some way. At one point, I gave each picture a lot of thought about how to get the most out of it. Now it’s more “if I like the photo, I’ll post it.”

T: What are your favourite locations to take photos? And why?

D: I try to take most of my pictures in the ‘urban jungle.’ But more and more, I just take the photo where I am at the moment. I try to avoid to set it up too much and pretend to be something I’m not, ‘cuz hey, I’m no model, just a regular guy from Sweden ??

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Daniel’s Denim Style and Preferences

T: How did you get into denim?

D: I started to really get into denim when my wife started her own little denim shop back in 2006. The shop is no more but my interest is still growing.

T: What’s your favourite feature of jeans?

D: Well, what’s not to like about jeans? They work everywhere: business, at home, working, partying. I even got married in selvedge denim!!

T: How do you wash your denim?

D: Wash your denim, why? Haha, well sometimes you must do it. I tried a lot of ways; soaking, machine washing, sea washing and so on, but my goal is always never to wash my denim.

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T: You live in a pretty cold climate. How does that affect what you wear?

D: Since I live in Sweden, denim is something I wear all year round, except for the hottest days in the summer. This summer, I must admit I didn’t put too much wear in my jeans. Too hot! ?

T: What’s your favourite fit? And what’s your least favourite fit?

D: Mostly, I like slim tapered fits. But everything works for me, it all depends on the situation and the mood I’m in. Right now, I’m really into the denim that @rgt makes, great quality and fits. I’ve always been a fan of @nudiejeans, and I really like the way they work with eco-friendly and sustainable clothes.

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T: Which boots and leather goods do you wear with your denim?

D: Red Wings, of course. Nothing beats them! In terms of leather gear, I get a lot of support from my friend Ilja at @redhillscompany, great guy and great products!

T: Which sneakers do you wear?

D: I like all kinds of sneakers, but my favourites are Vans, Converse and Adidas.

T: Favourite item that’s not denim or leather?

D: My warm and comfy pile jackets from Swedish brand @sotoqvist, go check them out!

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T: Where do you buy your gear?

D: Most of my stuff comes from the German webshop @cultizm, they carry all the great brands. The repair shops by @nudiejeans and great, @secondsunrise_sthlm has great staff and service!

T: What styling tips would you give your followers if they wanted your style?

D: Be yourself and wear what you like. That’s the only advice I can give. If others don’t like it, who cares?!

Author

This article was written by Thomas Stege Bojer, the founder and owner of Denimhunters. Thomas launched the site in 2011 and built it into a voice for the denim industry and community.

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