Weirloom Pop-Up: Buy My Jeans at Brund
Weirloom goes offline: our first pop-up at Brund, Sep 11–13. Try the jeans, see some fades, and come hang out.
Wide on Time: Tellason’s New Fredy Fit Reviewed
Tellason wide leg jeans are here. It’s called the Fredy, and in this in-depth review, we discuss why this cut feels both timely and timeless.
A Small Move for Bluezone, a Big Leap for the Denim Industry
Bluezone moves in with Munich Fabric Start. What does it mean for denim sourcing? A smarter setup—and a big win for exhibitors and visitors.
First Look at the Piger Works x Indigo Invitational F2F20
A collaboration between Thailand’s best made-to-fade selvedge brand and the world’s largest denim fading competition looks like a match made in denim heaven.
Getting Some SOSOBROTHERS Jeans? Read This First
First time buying SOSO jeans ? Learn how to choose the right fit, fabric, and features—and why their made-to-order denim is worth the wait.
Brand Profile
A Comeback Story: The New Flat Head Takes Flight
The Flat Head is back—but not like before. We spoke with the new team in Japan about what’s changed, what’s stayed the same, and how they’re rebuilding one of raw denim’s most respected brands.
Cream of the Crop: Redline Rally Y3 Winners
After a brutal year of competitive fading, the cream has risen to the top. Here are the winners from Year Three of the Redline Rally.
Buying Guides
Chambray Short List: 10 Shirts That Make the Cut
We’ve scoured the world of well-made workwear to make this short list of the 10 best chambray shirts on the market.
How Weirloom Measures Up Against 14 Other Jeans
I’ve compared the fit of my Weirloom WL-001 jeans to more than a dozen popular fits—from Iron Heart and Samurai to Benzak and Nudie. This guide has fit charts, measurements, and sizing tips.
Got Questions About My Brand, Weirloom? This FAQ Might Help
This FAQ covers what you need to know about Weirloom—how the jeans fit, why they’re priced the way they are, what happens if you change your mind, and a lot more.
Denim Style How-To
Double Denim Done Right: 11 Style Tips That Actually Work
Double denim can be a statement—or a disaster. These 11 style tips help you avoid rookie mistakes and double denim pitfalls when you wear a denim jacket with selvedge jeans.
I’m Starting a Jeans Brand That’s NOT Business as Usual
After a decade of helping others make and find jeans, Thomas is starting a jeans brand—with a smarter, more sustainable way to make them.
Timber!! How to Combine Flannels and Selvedge Jeans
Flannels and jeans are a classic combo. This guide shows you how to wear flannels with jeans in 9 practical, style-savvy ways.
Three Stylish Icons from KATO (And They’re Giving Them Away!)
This giveaway from KATO is a can’t-miss if you’re looking for an instant wardrobe overhaul.
Make Every Purchase Count with the Rugged Retail Rules
In the world of rugged retail, the stakes are high. Here are 10 rules that will help you make sure that every purchase is a meaningful one.
The Rugged Rules: 10 Guidelines for Stylish Heritage Looks
You may have the right pieces in your wardrobe, but are you wearing them right? Here are a few tips to make sure your looks don’t fall flat.
Why 2025 Could Be a Massive Year for Selvedge Denim
A number of the denim trends identified by style forecasters could help draw newcomers to the world of selvedge. In this article, we look at six of those trends.
The Best of the Rest: The Y4 Spot Prize Winners
Every year, the Invitational rewards special spot prizes to faders who distinguish themselves. Here are the Y4 spot prize winners.
The Results Are In: 25 Contest-Winning Raw Denim Fades
After a full year of fading, hundreds of fades have been put to the test. We have the privilege of introducing you to the winners!
The Best and Worst Colours to Wear With Dark Blue Jeans
They say that jeans go with everything, but some marriages are happier than others. Here are the best and worst colours to wear with raw selvedge jeans.