Where Are You on Your Raw Denim Journey?
Raw denim is a journey with eight stages. Where are you in your journey? Are you seeing the blue light for the first time, or are you in denim heaven?
Fable or Fact? Examining 3 Common Raw Denim Myths
The Indigo Invitational puts some of the most pervasive denim fading myths to the test. This post looks at three myths surrounding wearing and washing raw denim.
Buying Jeans for Fades? Don’t Fall for These Fading Myths!
The Indigo Invitational Fade Contest is forcing us to re-evaluate some of the most pervasive denim fading myths. In this post, we look at myths that influence what we buy.
4 Raw Denim Care Myths That Aren’t All Busted
With raw denim’s spread from niches to masses, several myths about raw denim care have taken hold in the public conscious. As a result, you might be getting really bad advice about how to best take care of your jeans.
This member resource discusses why these 4 raw denim care myths aren’t totally busted: soaking in vinegar, tumble drying, dry cleaning, and the bathtub soak.
3 Popular Raw Denim Care Myths That’re Totally Busted
When it comes to raw denim care, there’s no shortage of false assumptions and myths. In this member resource, I bust three of the most common ones; freezing your jeans, washing them in the ocean, and waiting six months before you wash.
