Through my humble career in denim retail, I’ve experienced first-hand how it’s much easier to create great experiences for your customers (that leads to more sales) when you have knowledge about the products you’re selling.
When you don’t know the products you’re designing, marketing or selling, your customers are much less likely to trust you. And that means they’re much less likely to do business with you.
This is why the denim business needs more education from places like Denim City in Amsterdam. I sat down with their head teacher, Maarten Wentholt, to learn more about what they do.
A study from Wharton University proves that online staff training and great customer experiences create more sales. The Denimhunters Academy is a solution for denim retailers.
Learn how becoming a published author was part of a bigger plan to introduce staff training on Denimhunters with the Denimhunters Academy.