Not Without My Sons: &SONS Brand Profile
A pioneering menswear brand with an emphasis on rugged essentials and a photographer’s sharp eye, &Sons are venturing into new territories.
Saxon Selvedge: Why Ruttloff is the King of Custom Denim
Johann Ruttloff, Europe’s premier denim atelier, produces what are arguably the world’s finest denim pieces. Meet the man and his eponymous brand.
Born in the Saddle: Why Iron Heart Is a Denimhead Favourite
Iron Heart is an essential brand in the selvedge space for very good reason. Here’s a look at the brand’s history and the icons behind it.
An Island in The Bay: Tellason Brand Profile
Founded in 2008, Tellason has always stuck to its principles: No-nonsense design, Made in USA, and that approachable Californian attitude.
An American Tale: Tellason and the New Made in America
Learn how the founders established Tellason as a ‘made in America’ brand, and how they redefined what that means when their denim supplier closed in 2017.
The Story of Iron Heart and How it Became a Denimhead Favourite
This blog post launches a new series where I profile denimheads’ favourite brands. I’ll look at the brand’s philosophy; what it is that makes it unique; and why customers become loyal fans.
Why You Need to Wear Indigofera Jeans to Truly ‘Get’ the Brand
In this brand profile, I take a closer look at Indigofera Jeans to find out what it’s all about. I interview the founder, one of its retailers, and a handful of its loyal customers.
How to Make It In the Denim Business (with Mats Andersson of Indigofera)
How do you make it as aspiring and young denim designer? This article is a must-read lesson about how to start a denim brand; told by an industry veteran who did so himself and made it in the denim business.
How the Osaka Five Pioneered Japanese and Heritage Denim
The Osaka Five are the pioneers of Japanese and heritage denim; they laid the foundation for an internationally renowned industry. This is their story.
How Tellason Built a Brand You Can Trust
Few denim companies compare to Tellason when it comes to brand authenticity. Co-founders Tony and Pete tell how a strong story builds a loyal customer base.
The Surprising Reason Mister Freedom Wears Blue Jeans
Mister Freedom founder, Christophe Loiron, has a refreshing take on why denim is so crucial for his workwear and Old West-inspired brand.
The Legend of Cone Denim’s White Oak Denim Plant
The White Oak denim plant is the grand ol’ lady of our industry. It’s the company that supplied Levi’s with American-made selvedge denim for the 501 for 70 years. Soon, it will be history!
Lennaert Nijgh Tells the Story of Benzak Denim Developers
This is the first lesson in a video course about Benzak Denim Developers. It teaches you the story of the brand, it’s two guiding principles, and how the brand’s built on the passion of founder, Lennaert Nijgh.
How Blackhorse Lane Ateliers is Reviving London’s Denim Industry
Learn why the ‘Made in London’ tag is so important to London-based Blackhorse Lane Ateliers and discover how it forms part of their brand values.
Why Adriano Goldschmied Is Nicknamed ‘the Godfather of Denim’
Adriano Goldschmied is nicknamed ‘the Godfather of Denim:’ He pioneered premium denim as well as pre-washing to recreate the naturally worn-in look.
