The Rugged Rules: 10 Guidelines for Stylish Heritage Looks
You may have the right pieces in your wardrobe, but are you wearing them right? Here are a few tips to make sure your looks don’t fall flat.
Why 2025 Could Be a Massive Year for Selvedge Denim
A number of the denim trends identified by style forecasters could help draw newcomers to the world of selvedge. In this article, we look at six of those trends.
The Best of the Rest: The Y4 Spot Prize Winners
Every year, the Invitational rewards special spot prizes to faders who distinguish themselves. Here are the Y4 spot prize winners.
The Results Are In: 25 Contest-Winning Raw Denim Fades
After a full year of fading, hundreds of fades have been put to the test. We have the privilege of introducing you to the winners!
The Best and Worst Colours to Wear With Dark Blue Jeans
They say that jeans go with everything, but some marriages are happier than others. Here are the best and worst colours to wear with raw selvedge jeans.
Selvedge Style FAQ: How to Style Raw Denim
If you have questions about how to wear selvedge jeans, you’ll find all of the answers in this selvedge denim style FAQ.
Perfect Rugged Gifts for the Clothes-Obsessed
Got somebody in your life who talks and thinks about clothes more than anything else? Here are some of the best pieces you can lay under the tree this year.
One-Size-Fits-All: Great Gift Without the Size Guesswork
Looking for that perfect gift for the denimhead in your life? If you aren’t certain about what size they are, this guide is crammed with sizeless options.
Grails, Gifts, and Stocking Stuffers: Bryan’s 2024 Wishlist
Looking for the perfect gift for the denimhead in your life? Here’s what we want to see under our tree this year.
Sweater Better: Heimat Have European Knitwear On Lock
Meet Heimat, the German knitwear brand known for its rugged wool hats and sweaters, that has expanded into a full collection of well-made iconic items.
Anchors Aweigh! The Best Naval-Inspired Outerwear of 2024
The falling leaves bring with them a host of new serious cool-weather and cold-weather outerwear from some of our favourite rugged brands.
Pocket Rocket: Tellason Coverall Review
In a world of reproductions, Tellason go their own rugged way. Their iconic Coverall Jacket is a stylish and rugged true-blue original.
High and Dry: The Best of High-Rise Selvedge Jeans
Never tried high-rise selvedge jeans? You don’t know what you’ve been missing. Here are our favourite generously cut high-rise selvedge pairs.
Slim Pickings: The Best of Slim-Fitting Selvedge Jeans
If you’re looking for the absolute best-fitting pair of jeans that can also fade beautifully, these pairs should be at the top of your list.
Cutting Weight: SOSO’s Saying Goodbye to a Super Heavyweight
SOSO’s 25 oz. Ultimate Black Selvedge is coming to the end of the roll. They’re saying goodbye to the superheavyweight with a deep discount.
Loving Handz: The New Selvedge Brand With an Inclusive Vision
Tilmann Wröbel and Themis Goudroubis of Handz Jeans are trying to create a more inclusive space inside of the male-dominated world of heritage selvedge denim brands.
Make a Flannel Masterpiece with SOSO’s Latest Ombre
SOSO’s new 13.5 oz. red/black/blue ombre flannel is a heavy hitter, offering full customisation from fit to finish. First 20 members get it at a special price.
Can Your Jeans Do This? Stretching Our Legs in KATO’s Mammoth Selvedge
KATO’s heaviest pair of stretch selvedge denim, the 17.5 oz. Mammoth Selvedge, is forcing us to reconsider our position on stretch denim.
Knit Picking: How Samurai Has Revived Japanese Cotton
Starting with a single pair of $10,000 jeans in 2013, the Samurai Cotton Project is taking Japanese workwear back to basics with a line of sweats, tees, and denims made with Japanese cotton.
Climbing the Wall: Ruttloff Puts Down New Roots in Berlin
Johann Ruttloff is going places. In Dresden, he established himself as Europe’s premier denim atelier. In Berlin, he’s building on that.
