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THE INDIGO INVITATIONAL

In Guides

How to Photograph Denim Fades the Right Way

We all might know a thing or two about fading denim, but most of us need a little work when it comes to photographing our fades.

Take me to the guide …

In Indigo Invitational

Fable or Fact? Examining 3 Common Raw Denim Myths

The Indigo Invitational puts some of the most pervasive denim fading myths to the test. This post looks at three myths surrounding wearing and washing raw denim.

Find out what the myths are!

In Indigo Invitational

11 “Western” Indigo Invitational Faders to Watch on Instagram

Some of the world’s best faders are competing in the Indigo Invitational Fade Competition. Here are a few competitors worth watching on Instagram.

Meet the faders!

In Indigo Invitational

Buying Jeans for Fades? Don’t Fall for These Fading Myths!

The Indigo Invitational Fade Contest is forcing us to re-evaluate some of the most pervasive denim fading myths. In this post, we look at myths that influence what we buy.

Take me to the myths!

In Indigo Invitational

10 “Eastern” Indigo Invitational Faders to Watch on Instagram

In this blog post, you’ll meet 10 of the Indigo Invitational Fade Competition contestants from Southeast Asia. These profiles are required reading for fade fanatics.

Meet the faders!

In Indigo Invitational

What Is the Indigo Invitational? Q&A with Founder Bryan Szabo

If you’re into fades (like me), you might have noticed the Indigo Invitational on Instagram and Facebook. But do you know what it is? I didn’t, so I got in touch with the guy behind the new fade competitions to ask him a bunch of questions.

Read Bryan’s answers!

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THE DENIMHUNTERS PODCAST

Brund, Sportswear International, Denimhunters, Brian Engblad, raw denim jeans,
In The Denimhunters Podcast

Answers to 7 FAQs about Buying Raw Denim Jeans

The goal of this episode of the Denimhunters Podcast is to help you make a more informed purchase when you’re buying raw denim jeans.

Listen to the episode …

In The Denimhunters Podcast

How Nudie Jeans Took Raw Denim Mainstream and Beyond (with Palle Stenberg)

Thomas is joined by Palle Stenberg from Nudie Jeans to talk about organic cotton, repairing jeans, and how the brand took raw denim mainstream and beyond.

Listen to the episode …

Iron Heart IH-666S-21 21 oz. heavyweight denim
In The Denimhunters Podcast

How to Buy Raw Denim Jeans That Actually Fit You (Men’s Fit Guide)

The fit is what makes or breaks a pair of jeans for you. Don’t fit and you won’t wear them. In this episode of the podcast, I discuss how to buy jeans that will fit you.

Listen to the episode …

quality jeans, how to identify quality jeans, Denimhunters Podcast, Iron Heart, XHS, 634-XHS, heavyweight denim,
In The Denimhunters Podcast

How to Identify Quality Jeans with these 3 Key Elements

In this episode of the podcast, I talk about the three key elements that all quality raw denim jeans share: Denim that fades well, great fit, and attention to detail in the details.

Read more …

In The Denimhunters Podcast

Cleaning Up the Denim Business (with Tony from Kings of Indigo)

Tony Tonnaer from Kings of Indigo is on the Denimhunters Podcast to talk about the philosophy of his brand and how jeans can be more sustainable.

Listen to the episode …

Merv Sethi, Okayama Denim, Denimhunters Podcast,
In The Denimhunters Podcast

How Okayama Denim Became a Go-To Place for the Best Japanese Jeans (with Merv Sethi)

In this episode of the podcast, Merv Sethi from Okayama Denim tells the story of his background, how he started his store with a tsunami relief project, and the USPs of his business.

Listen to the podcast …

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BLUE BLOODED Q&As

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Blue Blooded, interview, Denimhunters, thedenimjournal, Red Wing Heritage, Indigofera, selvedge denim
In Blue Blooded Q&As

Blue Blooded Instagrammer #6: @thedenimjournal

In this sixth instalment in the Blue Blooded Q&A series, you’ll meet Pål aka @thedenimjournal on Instagram who, like myself, is a big fan of Indigofera and looser fits.

Read the interview!

Alice Tonello, Tonello, Denimhunters, Blue Blooded, Blue Blooded Q&A, Blue Blooded Portfolio,
In Blue Blooded Portfolio

Blue Blooded Q&A: Alice Tonello from Tonello

This week, the Blue Blood to answer my Q&A is the lovely Alice Tonello, Marketing and R&D Director at Tonello.

Read her answers …

Adam Glinsky ironheartfadez blue blooded interview
In Instagram

Blue Blooded Instagrammer #1: @ironheartfadez

This is the first instalment in a new series of interviews with true blue bloods. First up is Adam Glinsky aka @ironheartfadez on Instagram.

Read the interview …

Denimhunters, Blue Blooded, Instagrammer, yonagrinberg, raw denim, Red Wing boots, selvedge denim, Tel Aviv,
In Blue Blooded Q&As

Blue Blooded Instagrammer #8: @yonagrinberg

Jonathan Grinberg aka yonagrinberg when he’s on Instagram is a family man, he owns two cafés and a bar called Denim, he’s a surfer, and a denimhead. Inspired by BDD’s ‘modern-day cowboy’ slogan, he’s bringing the flavour of urban Tel Aviv to the global denim community.

Read Jonathan’s story!

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HISTORY OF DENIM AND JEANS

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Evisu painted arcuate
In History of Jeans

How the Japanese Pioneered Heritage Fashion

In this 4th part of my series about the history of jeans, you’ll learn how the Japanese built a cult around Americana, which evolved into heritage fashion.

Read More …

Patti Hansen Calvin Klein jeans
In History of Jeans

How Designer Jeans Broke Through the Mainstream

In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.

Read More …

Scott Morrison, 3x1, Common Threads documentary
In The Denim & Boots Podcast

Denim’s Roots and Future with 3×1’s Scott Morrison (S01E19)

This week on the podcast, Jake and I are joined by Scott Morrison from 3×1 to talk about the travel documentary series, Common Threads, that he’s launching.

Listen to the episode!

BUSINESS OF DENIM

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Brit Eaton at the Rose Bowl flea market
In The Business of Denim

How Brit Eaton Become a World-Famous Vintage Denim Dealer

Brit Eaton is a true denim hunter, exploring mines, salvage yards, and ghost towns on a quest for indigo treasures. If you want to keep up, you will need a keen eye, a head for history, and a silver tongue. A look at what it takes to uncover truly vintage jeans worth thousands of dollars.

Read More …

In The Business of Denim

Swiss Jeans Freak Explains the Raw Denim ‘Art Exhibition’ We Did at Bluezone

During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.

Watch Ruedi explain the ideas behind the exhibition!

Ruedi Karrer in the Jeans Museum.
In The Business of Denim

8 Original Denim Details That Inspired Innovation

At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.

Find out what the 8 details are!

In The Business of Denim

How Hamansutra Made a Homage to Levi Strauss by Customising 501s

Haman Alimardani aka Hamansutra is a sewing machinist, a master tailor, and a design director. I met him at Bluezone in January where he was showing a few of his vintage sewing machines and his latest collaborations, including his homage to Levi Strauss.

Watch the video!

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  • BUYING GUIDES AND KNOWLEDGE
    About Me

    Denimhunters is a knowledge portal about denim. Since 2011, we've helped denim lovers make educated buying decisions in the pursuit of timeless and adaptable wardrobes stocked with well-made essentials.

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    Freenote Cloth,
These @sageseesmore honeycombs that @gradasibiru c These @sageseesmore honeycombs that @gradasibiru created are the bomb! 💣💥 ⠀
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It’s come to my attention that I never fail to g It’s come to my attention that I never fail to get breaks on my honeycombs. Here exemplified with my 634-XHS and 666-XHS. 

Am I the only one who gets these? 😅🤷🏼‍♂️ 

And before you ask, I did pre-wear soak these. 

#rawdenim #selvedgedenim #denimrepair #denimhoneycombs #honeycombs #extraheavyselvedge #ironheart #denimhunters
We begin with a classic faded redline for the firs We begin with a classic faded redline for the first #selvedgesunday of 2022. Reposted from @tatsuyajack. ⠀
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#vintagedenim #vintagejeans #vintagefashion #levis #vintage501 #vintagelevis #selvedge #selvedgedenim #denimhunters
Let's see those fades! Show 'em like @bears293 her Let's see those fades! Show 'em like @bears293 here 🤙 ⠀
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#fullcount #jeans #japanjeans #japanesejeans #denim #japandenim #japanesedenim #selvedge #selvedgedenim #denimfade #denimhunters
Great fade comparison on these @momotarojeans_offi Great fade comparison on these @momotarojeans_official Copper label jeans 😍 ⠀
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Finally I can start wearing my @ironheartdenim 634 Finally I can start wearing my @ironheartdenim 634S-SLB jeans 😍 

#tripleindigo #indigoinvitational2021 #indigoinvitational #ironheart #ironheartjeans #madeinjapan #rawdenim #denimcompetition #fadecontest #fadingcompetition #denimhunters
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