In this week’s Q&A with a ‘blue blooded’ Instagrammer, you’ll meet Sweden’s @indigovein aka Alexander Ohlson who’s a fan of shopping locally and Japanese cinch back jeans.
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
In this free guide, I will look at all of the features that jeans makers use—and have used—to make our jeans fit right, and more importantly, not fall down while you’re wearing them.