Where Are You on Your Raw Denim Journey?
Raw denim is a journey with eight stages. Where are you in your journey? Are you seeing the blue light for the first time, or are you in denim heaven?
Fable or Fact? Examining 3 Common Raw Denim Myths
The Indigo Invitational puts some of the most pervasive denim fading myths to the test. This post looks at three myths surrounding wearing and washing raw denim.
Buying Jeans for Fades? Don’t Fall for These Fading Myths!
The Indigo Invitational Fade Contest is forcing us to re-evaluate some of the most pervasive denim fading myths. In this post, we look at myths that influence what we buy.