The Branded Defining Features That Differentiate Makers
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
How the Japanese Pioneered Heritage Fashion
In this 4th part of my series about the history of jeans, you’ll learn how the Japanese built a cult around Americana, which evolved into heritage fashion.
How Denim Went From Workwear to Fashion Statement
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
