This is the first lesson in a video course about Benzak Denim Developers. It teaches you the story of the brand, it’s two guiding principles, and how the brand’s built on the passion of founder, Lennaert Nijgh.
Through my humble career in denim retail, I’ve experienced first-hand how it’s much easier to create great experiences for your customers (that leads to more sales) when you have knowledge about the products you’re selling.
That’s why I created the Denimhunters Academy and produced the Denim 101 course.
A study from Wharton University proves that online staff training and great customer experiences create more sales. The Denimhunters Academy is a solution for denim retailers.
