How Tenue de Nîmes Carved Out Its Own Niche in Raw Denim (with Menno van Meurs)

Menno van Meurs from Tenue de Nîmes is on the Denimhunters Podcast

Tenue de Nîmes is different from other high-quality denim-focused retailers. The Amsterdam-based retailer is inarguably one of the world’s finest denim destination. Why? I make that argument in this store profile.

On this episode of the podcast, I talk to the man behind Tenue de Nîmes, mr Menno van Meurs.

We talk about his dad’s old jeans and cowboy boots. We talk about his love for sports and later denim. How he got a job in Mode d’Emploi, whose owners also did the Atelier la Durance brand. And how he, together with two others, started Tenue de Nîmes in 2008.

Of course, we also talk about what I think is one of the coolest in-house marketing platforms of any denim retailer, their publication Journal de Nîmes. And we talk about why the fashion industry is so f*cked up and actually really needs to change, which the COVID-19 crisis is facilitating.

Want to Build a Better Wardrobe?

Denimhunters is a knowledge portal for denim enthusiasts and newcomers. Launched in 2011 as a pioneering denim blog, we’re a trustworthy source of denim knowledge and advice.

Our buying guides to well-made menswear help you build a timeless and adaptable wardrobe of carefully crafted items that’re made to last. Start your hunt here!

Featured image from Friends of Friends.


Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top