When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
In this 4th part of my series about the history of jeans, you’ll learn how the Japanese built a cult around Americana, which evolved into heritage fashion.
When you’re looking for new jeans suppliers, how do you know where to focus your attention, and what should you be looking for?
With the help of five business insiders, this article helps designers and developers navigate the list of exhibitors at shows like Munich Fabric Start’s Bluezone.