This week, the Blue Blood to answer my Q&A is the lovely Alice Tonello, Marketing and R&D Director at Tonello.
At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.
It’s tough to keep up with the constant evolution of denim. This blog post guides you through 27 of the most important recent denim innovations.
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.