This week, the Blue Blood to answer my Q&A is the lovely Alice Tonello, Marketing and R&D Director at Tonello.
At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
This last episode in the series about how jeans are made discusses pre-washing; how it started, how it’s done, and what it will look like in the future.
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
The world of denim has its own specialised language with technical terms that is expected to be mastered by anyone working in the business.
This denim glossary explains in the simplest way possible 22 of the most commonly used terms.