At the show back in January, I asked 10 denim influential insiders of the business of denim why Bluezone is a must-visit show in a series of video interviews. Find out what they have to say.
Making denim can be a dirty business. So how can denim become more sustainable? That was one of the topic of the on-camera conversations I had with several key influencers and denim experts at the Bluezone show back in January.
Adriano Goldschmied is nicknamed ‘the Godfather of Denim:’ He pioneered premium denim as well as pre-washing to recreate the naturally worn-in look.
This sponsored blog post guides you through eleven presentations, panel discussions and other highlights as well as six exhibitors that you should prioritise at the upcoming Bluezone show.
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.