How Designer Jeans Broke Through the Mainstream
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
This is the first of five episodes in the series about of how denim is made. You’ll discover what cotton is and how you can use this knowledge to tell better stories when you’re selling jeans.
Jeans retail is a competitive business. One way for retailers to get ahead of competitors is by knowing more about the products their selling. This article answers 4 jeans FAQs often heard in retail.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
How we wash our jeans sometimes feels like a complicated form of art. If selling jeans is part of your job but don’t provide the right washing guidance, you can get in serious trouble.
The two step-by-step washing guides and the ‘‘3-question tool for better jeans washing guidance’ in this article will help you determine what kind of washing advice your customers need.
In May 2015, the Artisan Challenge kicked off and Iu Franquesa of Companion Denim set out to push the limits of denim evolution with his 21 oz. AC jeans. They proved to be tougher than the Spaniard had expected.
The world of denim has its own specialised language with technical terms that is expected to be mastered by anyone working in the business.
This denim glossary explains in the simplest way possible 22 of the most commonly used terms.
How do you make it as aspiring and young denim designer? This article is a must-read lesson about how to start a denim brand; told by an industry veteran who did so himself and made it in the denim business.
Selling perfect jeans is a form of art. I talk to Peter and Christopher from Meadow about how they (very successfully) help their customers find jeans they’ll be happy with.
We’re spending more money on jeans, but are we buying the “right” jeans? These 4 jeans buying priorities will help you buy the right jeans, every time.