Haman Alimardani aka Hamansutra is a sewing machinist, a master tailor, and a design director. I met him at Bluezone in January where he was showing a few of his vintage sewing machines and his latest collaborations, including his homage to Levi Strauss.
Rivets are a key defining feature of blue jeans. They were introduced in the early 1870s as a simple and durable solution to an urgent need for durability. In this video guide, I explain the origins of rivets.
When you’re selling jeans, you’re selling history! That’s why it’s crucial to know at least the key facts of the history of jeans when you work with denim and jeans. And that’s what this blog post teaches.
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.