Photography: Nick from Nosecretsbetweensailors.
Los Angeles eats it’s young.
That’s why there’s so few heritage brands or old buildings here. We’re an adolescent town, and we purge constantly. Nothing lasts, but innovation thrives.
Designers have tried to revamp old defunct L.A. workwear brands, clinging to facades of ‘ye olde’ quality and hokey dialed-in reputations, but they’re nothing but stems and seeds.
Rob Rifkin’s Rufcut, on the other hand, is a Los Angeles denim institution.
With 30 years behind the needle, Rob has altered, repaired, crafted and sold thousands of jeans in a tiny, century old train conductor shack on a sun-bleached stretch of Pico blvd. He has served West L.A. greats from David Mamet to Eric Clapton and everyone in between.