The arcuate is thought to be the oldest clothing trademark still in use. Before Levi’s patented their seagull-arcuate in 1943, and before the before the introduction of Wrangler’s “Western Wear” W’s and Lee Lazy-S, all used the same design. Levi’s jeans have featured arcuates since the patenting of the rivets in 1873, however, it has been speculated that they weren’t the first to employ it.
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