Q&A with Bert aka @bvo_66

You’re into denim, and you’re on Instagram. Then you’re probably one of the +17K denimheads who follow Bert. (If you’re not, you need to follow him!)

I for one have been a fan of Bert’s pics ever since I found him a year ago or so. And in October, I got to meet ‘the man in front the wall’ in person at the Amsterdam Denim Days. Here’s his story.

Blue Blooded, Instagrammer, Denimhunters, bvo_66, Amstedam Denim Days, 2018

What’s your story

Name: Bert van Orden

Birth year: 1966

Location: The Netherlands

Profession: Sales Engineer

How Bert Runs His Instagram Feed

Thomas: How did it all start with your Instagram feed?

Bert: In 2014, my two kids got an Instagram account. When I saw them active on it, I felt it was something for me too. I love to be creative and I like to share my creativity this way.

Blue Blooded, Instagrammer, bvo_66, Denimhunters, Denim Days, ende_denim, japanese_buffalo, joepizzaro, nico.manske
Dudes at Denim Days. From left: @ende_denim, @japanese_buffalo, @michael.ow.en, Bert, @joe_pizzaro and @nico.mantzke.
T: Why Instagram? What are your goals?

B: I’m solely on Instagram for fun and because of how Instagram allows me to meet like-minded denimheads from all over the world.

T: How much time do you spend on Instagram on a daily basis?

B: Spread throughout the day, I spend approximately two hours a day on Instagram.

Blue Blooded, Instagrammer, bvo_66, Denimhunters, 17K followers

T: How do you take your photos?

B: Almost all pictures are taken by myself with the self-timer on my Canon camera or my phone.

T: Which tools do you use?

B: I just use the editing tools in Instagram.

T: What’s your editorial flow?

B: Most of the time, I post photos on Monday (#mocsandsocksmonday), Wednesday (#redwingwednesday), Friday (#fadefriday) and Sunday (#selvedgesunday). The rest of the days I post photos when I have time.

Blue Blooded, Instagrammer, bvo_66, Denimhunters, God Save the Artisan t-shirt

T: What are your favourite locations to take photos? And why?

B: I post a lot of pictures in front of “the white wall” ? But I also like to take pictures in the woods.

A while ago, I started taking pictures in front of the wall. I thought the contrast with denim would be nice. I got a lot of nice comments and started to post more and more pictures whit this wall as a backdrop.

It’s located nearby the place where I live, but the exact location I’m not telling you ?

Bert’s Style and Denim Preferences

T: How did you get into denim?

B: For as long as I can remember, I’ve always been interested in rugged style clothes. I’m lucky that I can wear what I want at work, I don’t have to wear a uniform or a suit. For the past six years or so, I’ve been wearing raw denim.

T: What’s your favourite feature of jeans?

B: First of all, I love the denim itself. After that. the honeycombs are my favourite. In a well-worn pair of jeans, the honeycombs have all kinds of different denim shades.

Blue Blooded, Instagrammer, bvo_66, Denimhunters, counting days of wear

T: How do you wash your denim?

B: Basically, I never wash my denim. Only if it’s really necessary I wash it by hand in my bathtub.

T: What’s your favourite fit?

B: I prefer slim and classic fits.

T: Which boots and leather goods do you wear with your denim?

B: I usually wear Red Wing and Tricker’s boots. My belt is from Barnes and Moore and my bag from Bleu De Chauffe.

Blue Blooded, Instagrammer, bvo_66, Denimhunters, Bleu de Chauffe

T: Which sneakers do you wear?

B: 70’s Converse Chucks.

T: Favourite item that’s not denim or leather?

B: I always wear Chup socks. I love them!

Bert is a self-confessed CHUP-aholic ?
T: Where do you buy your gear?

B: I don’t have a specific store where I buy my gear. I love shopping in Amsterdam. My favourite shops are located in the ‘Nine Street’-area.

There are a lot of webshops I’m checking out, but my favourites are Clobber Calm and Cultizm.

T: What styling tips would you give your followers if they wanted your style?

B: I can’t give styling tips. Just wear what you like!

Ready for More Q&As?

If you’d like to read more personal stories and Q&As, you can check out all the previous ones right here. Want to make sure you never miss one? Sign up for the free weekly Denimhunters email newsletter.


Thomas founded Denimhunters in 2011 and built it into a voice for the denim industry and community. Today, he helps companies grow and gain market shares using his STORY/SELLING BLUEPRINT.

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