You Probably Didn’t Expect This Heavyweight Brand in Stores
SOSOBROTHERS partners with Cultizm, plus an interview with the costume designer of Train Dreams, Bluezone SS27, and an updated sweater guide.
Show Recap: Pleasure in Progress at Bluezone SS27
From trend zones to traffic flow, here’s what stood out at Bluezone’s SS27 edition—and what to watch ahead of July’s earlier summer show.
Have We Been Thinking About Raw Denim the Wrong Way?
Raw denim isn’t fragile or restrictive. It gives you options. In this second issue of the DH Weekly, I discuss why most of us—including myself—may have it all backwards.
Feeling It at Bluezone: What to Expect This Season
The Spring/Summer 2027 edition of Bluezone shows how circularity, softness, and real-world connection keep trade shows worth the visit.
Show Recap: After the Leap, Did Bluezone Find Its Footing?
What exhibitors and visitors said about Bluezone’s big move into Hall 2—and why the show still matters, even if it feels a little different.
A Small Move for Bluezone, a Big Leap for the Denim Industry
Bluezone moves in with Munich Fabric Start. What does it mean for denim sourcing? A smarter setup—and a big win for exhibitors and visitors.
Craft and Code: Exploring the Future of Jeans at Bluezone
Discover how Bluezone’s Keyhouse merges tradition with innovation in denim production, from sustainable tech to artisan craftsmanship.
Don’t Miss Out: Visitor’s Guide to Bluezone for Scandinavians
Discover why Scandinavian denim designers and buyers should visit Bluezone in Munich. Unique benefits, practical tips, and how to make the most of the trade show.
Bluezone is Back! Stronger and More United Than Ever!
For Bryan’s first ever denim trade show, Bluezone came through with a banger of an event. This show report highlights what we saw and took away from the show.
Meet Us in Munich: Why We’re Heading to Bluezone This Summer
2022’s summer edition of Munich’s Bluezone will be Bryan’s first (ever) denim trade show. Here’s what he’s expecting from it.
The Challenging Future of Denim Trade Shows (with Tilmann Wröbel)
Tilmann Wröbel from Monsieur-T. joins Thomas on the podcast to share his story and his opinions on how COVID-19 is affecting our industry.
Blue Blooded Q&A: Robin Meijerink aka Robin Denim
In this Blue Blooded Q&A, you’ll read the story of how Robin completely messed up when he had to steam clean a pair of jeans.
Blue Blooded Q&A: Tilmann Wrobel aka Monsieur-T.
This blog post launches a series of Q&As with some of the people we’re featuring in the Blue Blooded Portfolio. First up is Tilmann Wrobel, aka Monsieur-T.
The Two Trends That Dictate How Jeans Fits Right Now
When it comes to how jeans, there are two fit trends that’re dominating the market right now. At Bluezone in January, I talked to a handful of experts about these two trends. Watch the video to find out what they are.
How Hamansutra Made a Homage to Levi Strauss by Customising 501s
Haman Alimardani aka Hamansutra is a sewing machinist, a master tailor, and a design director. I met him at Bluezone in January where he was showing a few of his vintage sewing machines and his latest collaborations, including his homage to Levi Strauss.
Swiss Jeans Freak Explains the Raw Denim ‘Art Exhibition’ We Did at Bluezone
During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
8 Original Denim Details That Inspired Innovation
At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.
10 Quirks That’ll Make Ruedi Karrer Your Favourite Jeans Freak
Ruedi Karrer is an institution in the world of faded jeans. But there’s more to the man than denim evolution. In this interview from Bluezone, Wouter Munnichs and I uncovered things about Ruedi’s story that you might not know.
How to Put Denim Passion Into High Street Jeans
Christina Agtzidou is a denim enthusiast. She works at a high street jeans maker and retailer. So how does she put her denim passion into “commercial” jeans?
Martin Schaefer Explains How to Make “Cheap” Jeans
Martin Schaefer is a denim sourcing specialist. He knows how to make “cheap” jeans and in this video interview from Bluezone he explains the process, and why they might not be as low quality as the price suggests.