Swiss Jeans Freak Explains the Raw Denim ‘Art Exhibition’ We Did at Bluezone

This blog post and original Denimhunters video production is sponsored by Munich Fabric Start’s Bluezone. Get the latest news from the show and register for the next edition here.

Bluezone last week was a blast! This time, we had a group of Instagram’s finest denimheads with us to take pictures, record podcasts, write reviews, do panel discussions, record video, and generally just have a great time.

The show was also home to the first exhibition collaboration between me and none other than the Swiss Jeans Freak himself. We presented eight pairs of jeans from Ruedi enormous collection. Each pair presented an original feature of jeans that has inspired some sort of innovation and evolution of the entire denim industry.

You can read more about the eight innovations and the idea behind the exhibition here.

Luck would have it that we actually caught Ruedi seeing the exhibition for the first time on camera. Watch the video above to see him give a bit of background to each of the eight pairs of jeans and the innovations they represent.

Supported by Munich Fabric Start’s Bluezone

This blog post is sponsored by Bluezone; Munich Fabric Start’s independent trade show for the denim and sportswear community.

The family-run Munich Fabric Start was established in 1996. Twice yearly, it attracts 20,000 fashion professionals to Munich. Bluezone was launched as the first denim-dedicated show in 2003. Today, it hosts more than 100 carefully curated exhibitors.

The show caters to all your sourcing needs: well-established ‘all-star’ mills; ‘catalyzers’ that create future trends in denim; and how new technologies and laundry solutions can make denim more sustainable.

Register for the next show here!

Disclaimer: Denimhunters was invited to Munich Fabric Start by the organisers. However, none of the individuals or companies mentioned in this blog post are affiliates.


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