IHxSJF: Two Denim Legends Plant their Flag at the Peak
Ruedi Karrer has been collecting jeans for 50 years. Now, the Swiss Jeans Freak celebrates this milestone in a collaboration with Iron Heart. Instant collectable!
Ruedi Karrer has been collecting jeans for 50 years. Now, the Swiss Jeans Freak celebrates this milestone in a collaboration with Iron Heart. Instant collectable!
Ruedi’s been wearing and collecting raw denim since before most of us were born. He’s dedicated his life to his denim passion, driven by a vision to establish an independent jeans museum.
While every denimhead on the planet is in Amsterdam for Denim Days, here’s a curated selection of stuff I’ve seen and saved over the past couple of weeks.
Another week has flown by and here’ are the posts I’ve saved on Instagram since the last instalment.
Since the last instalment of my new series about stuff I dig on Instagram, two key things have happened.
Since I posted the first ‘what’s on Instagram,’ I’ve saved a lot of posts. These are my favourite favourites ?
At this point, Ruedi Karrer doesn’t really need an introduction. He’s the Swiss Jeans Freak! Still, I let him have a go at the Q&A. Here are his answers.
Ruedi Karrer aka @swissjeansfreak spends up to one hour a day answering direct messages on Instagram. In this blog post, he answers 10 of the frequently asked questions he gets.
During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.
Ruedi Karrer is an institution in the world of faded jeans. But there’s more to the man than denim evolution. In this interview from Bluezone, Wouter Munnichs and I uncovered things about Ruedi’s story that you might not know.
I met Ruedi Karrer aka the Swiss Jeans Freak at Selvedge Run in Berlin to talk about his vision for the Jeans Museum and how to bring it to life. You can watch the conversation in this video.