How a Virtual Get-Together Reunites Denim Lovers Globally (with Ben Woodhouse)

The Co-Founder of the Global Denim Hang Gives an Update on What to Expect for 2nd Hang

On March 11, the Danish prime minister went on national TV to make an announcement that would change the daily lives of every person in Denmark. In the weeks before and after, similar announcements were made by leaders across the globe. We were in lockdown.

A couple of months later, Alex aka @yorkshire_denimal had organised a ‘hang’ in Sheffield to bring together like-minded denim lovers. He’d attended the hangs at Ben Woodhouse’s Clobber Calm store and was picking up the baton as Ben was focusing on other projects.

UK denim hang in 2019, picture from Proper Mag.

When COVID-19 made Alex’ plans impossible, he got the idea to a global denim day to bring the community together. This gave Ben the idea to arrange a 24-hour virtual hang. Amanda Barnes aka @23oz.indigo had already joined the team when Ben asked for help in a post on Instagram. That’s when I got involved. The first Global Denim Hang took place on May 31, 2020.

Fast forward three months to this week and the second GDH is about to happen. Continuing to support this unifying and fun initiative the best I can, I invited Ben on the podcast to give an update on how the second hang will be an improvement over the first and generally just what to expect.

You can listen to my interview with Ben in the embedded player above or on Apple PodcastGoogle PodcastSpotify, and Stitcher.

The second hang is scheduled for September 12, starting at noon UK time, with 24 consecutive 1-hour sessions. And the line-up is pretty spectacular (see examples above)! Check out the full programme on the GDH Instagram.

Taking part of this hang will be (a lot) easier compared to the first one. You can still join via Zoom to interact. But you can also watch it on the official YouTube channel or on the Global Denim Hang website. No need to log in our anything.

And don’t forget the auctions for charity that the team is organising alongside it. All money goes straight to Save the Children’s global division.

Want to Build a Better Wardrobe?

Denimhunters is a knowledge portal for denim enthusiasts and newcomers. Launched in 2011 as a pioneering denim blog, we’re a trustworthy source of denim knowledge and advice.

Our buying guides to well-made menswear help you build a timeless and adaptable wardrobe of carefully crafted items that’re made to last. Start your hunt here!

The featured image of Ben was shot by Brian Engblad aka Oddhunt at Bluezone in September 2018.


Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top