Fades, community, and insane prizes — that’s the Indigo Invitational!

Imagine if you could win prizes worth thousands of dollars just for doing something (I’m sure) you truly love. I’m talking about fading jeans, of course.

Well, in case you’ve been living under a rock and haven’t heard, you can!

All you need is a pair of fresh raw jeans ready to go and register for the year 2 of Indigo Invitational by October 1 (2020).

Follow the competition

The Indigo Invitational is a year-long fading competition. It’s free to join, and all brands and weights are welcome. Everyone starts with a brand new pair of raws and the best fades win! Oh, and the prizes are insane!

Your jeans can be unsanforized or sanforized, as long as they’re raw (factory one-washed jeans being the only exception). Year 2 of the competition runs from October 2020 to October 2021.

Visit indigoinvitational.com to learn more and stay up to date! Denimhunters is the competition’s official media partner and we post about it here.

Co-founder of the year-long fade competition, Bryan Szabo, is the first guest to get a second appearance here on the Denimhunters Podcast (and it won’t be his last, but that’s a story for later).

When Bryan was first on the show, we talked about his story, how we got into the denim scene, a bit about ballroom dancing, and, most importantly, how he got the idea to start a fade competition and how it all came about.

That episode came out just a week after year 1 of the competition had ended. Now we’re only two weeks away for the starting line of year 2, so in this episode, Bryan lays out the rules and presents his most compelling argument for why you should register.

You can listen to the interview with Bryan in the embedded player above or on Apple PodcastGoogle PodcastSpotify, and Stitcher.

Need help with your denim business?

This podcast is brought to you by Denimhunters, the online platform you’re on right now. The site started as a blog in 2011 and has become a voice for the denim industry and community.

Today, Denimhunters is a consultancy platform, driven by a team of independent and multidisciplinary pioneers, specialising in business development and communication in the global denim industry.

We direct denim business through insights, creativity and action. And we can help you take your business to the next level.

The featured image is of year 1’s winning pair of 25 oz. Samurais faded and photographed by @notyourordinaryfade.


Hi, my name is Thomas, I'm a storyteller. I started Denimhunters in 2011. Today, I help companies in the denim industry market themselves with stories that excite, engage and convert customers.

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