Fades, community, and insane prizes — that’s the Indigo Invitational!

Imagine if you could win prizes worth thousands of dollars just for doing something (I’m sure) you truly love. I’m talking about fading jeans, of course.

Well, in case you’ve been living under a rock and haven’t heard, you can!

All you need is a pair of fresh raw jeans ready to go and register for the year 2 of Indigo Invitational by October 1 (2020).

Follow the competition

The Indigo Invitational is a year-long fading competition. It’s free to join, and all brands and weights are welcome. All you need is a brand new pair of raw denim jeans, and the best fades win! Oh, and the prizes are insane!

Your jeans can be unsanforized or sanforized, as long as they’re raw (factory one-washed jeans being the only exception). Year 3 of the competition runs from April 2022 to April 2023.

Visit indigoinvitational.com to learn more and stay up to date! If you need a new pair of jeans, check out our buying guides.

Co-founder of the year-long fade competition, Bryan Szabo, is the first guest to get a second appearance here on the Denimhunters Podcast (and it won’t be his last, but that’s a story for later).

When Bryan was first on the show, we talked about his story, how we got into the denim scene, a bit about ballroom dancing, and, most importantly, how he got the idea to start a fade competition and how it all came about.

That episode came out just a week after year 1 of the competition had ended. Now we’re only two weeks away for the starting line of year 2, so in this episode, Bryan lays out the rules and presents his most compelling argument for why you should register.

You can listen to the interview with Bryan in the embedded player above or on Apple PodcastGoogle PodcastSpotify, and Stitcher.

Want to Build a Better Wardrobe?

Denimhunters is a knowledge portal for denim enthusiasts and newcomers. Launched in 2011 as a pioneering denim blog, we’re a trustworthy source of denim knowledge and advice.

Our buying guides to well-made menswear help you build a timeless and adaptable wardrobe of carefully crafted items that’re made to last. Start your hunt here!

The featured image is of year 1’s winning pair of 25 oz. Samurais faded and photographed by @notyourordinaryfade.


Thomas founded Denimhunters in 2011 and built it into a voice for the denim industry and community. Today, he helps companies grow and gain market shares using his STORY/SELLING BLUEPRINT.

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