This Blue Blooded Q&A series is a collaboration with Long John.

Get to know Peter Rerskov, a face from the Blue Blooded Portfolio

Peter and I go way back. The first time we met was in 2008 or ’09. He was a sales manager at Wrangler, I was a raw denim novice. Today, I’m happy to call him my friend and colleague.

In this second Blue Blooded Q&A of our new series, Peter shares his story.

Peter Rerskov, Brund, Blue Blooded Portfolio, Blue Blooded Q&A,
Peter’s portrait in the Blue Blooded Portfolio

What’s your story?


Peter ‘Van’ Rerskov


Born in Skælskør, lives in Copenhagen


Store Manager at Brund Jeans & Boots in Copenhagen (@brundcph)



Peter’s path into the denim business

Thomas: How did you get into (the world of) denim?

Peter: I got my first job in the clothing industry when I was 14. That was in a classic menswear store, so my way into the industry started with suits, blazers, ties, and iron-free shirts. 

Years later, after graduation, I started managing the owner’s second store, which was a jeans store. I was there for a few years, then I moved to our capital, and things took off. It became clear to me that I wanted to work with denim, and I still do and want that today.

T: What was your first pair of jeans?

P: I have no idea. But I do recall that mom patched them up since I ripped them playing soccer all the time in school.

T: When did you know you were ‘hooked’ on raw denim?

P: Well, hooked and hooked … I like good quality and long-lasting products, but I guess around 2003 or so. I had worn unwashed denim before that, but I started to manage another denim store around that time. And that opened a bit more up to the “holy grails” of unwashed denim, started digging into history, the fabrication, the myths and so on.

T: What is your favourite thing about raw denim?

P: Putting on a pair of new jeans, wearing them, washing them, repairing them, I don’t really focus on the fades and wear days cause they will evolve eventually. I might have done that 12 years ago, but then I grew up, haha … 

Wear, wash, repair, repeat.

Peter’s views on the denim business

T: What’s been the greatest challenge you’ve faced so far, and what did you learn from it?

P: You cannot have your cake and eat it too. Well, I can’t really say anything else than if you fall down, get back up the best way possible.

T: Which denim brands inspire you? And why?

P: ‘If you’re gonna do it, then do it right’ has always been a saying that I like and respect.

There are many good ones, and there are many not so good ones.

If I should highlight one brand that I adore both wearing but also working with, it must be Iron Heart. In all aspects, their level is always on top.

T: Which denim retailers inspire you? And why?

P: Many, and I’m proud to call them colleagues and some of them friends.

As I like genuine stuff, I also like and respect genuine people, doing honest work, preaching the same values that I have. In general, shallow people can go f*ck themselves ?

Peter defines his denim style

T: List 3 of your favourite garments or accessories and (try to) explain how they define your style

P: I don’t really use things or clothes to define “my style or myself” in any way. 

I’ll wear a suit for that occasion, my jeans, boots and a shirt for daily business, and a pair of worn-out jogging pants and crocs in the cabin.

As long as you wear your clothes and the clothes are not wearing you. Then you can basically wear everything.

That said, I have a few things that I like a bit more than others:

1) My signet ring with my mom and dads initials. My sis has the same ring, we had them made to honour our parents ❤️

2) Bandanas. I almost always wear a bandana, not around the head or in the back pocket, but around the neck.

3) Blue jeans. I think I’ve only had like fives pairs of black jeans in my entire life. Its blue jeans or nothing!

T: What do you never leave home without? And why? 

P: My iPhone, wallet and keys, ‘cuz I need to make a call, be online, pay for stuff, and lock and unlock stuff ?

Need help with your denim business?

Want to learn more about Peter? This Blue Blooded Q&A is a collaboration with Long John. To read Peter’s answers to the 10 ‘what’s your favourite’ questions, visit

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Hi, my name is Thomas, I'm a storyteller. I started Denimhunters in 2011. Today, I help companies in the denim industry market themselves with stories that excite, engage and convert customers.

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