Q&A with Evan Rutledge aka @greenvinedenim

Name: Evan Rutledge

Birth year: 1986

Location: Canton, Ohio, USA

Profession: Musician with White Buffalo Woman / Owner at S’all Good Vintage / Sales at Main St. Modern / Assistant at a family-run Funeral Home 

Evan’s Instagram Routines and How He Got Started

Thomas: How did it all start with your Instagram feed?

Evan: I started posting pictures of my Levi’s 511s on my personal Instagram page back in 2015. When I bought my first pair of Iron Hearts, I decided to dedicate a whole Instagram account to my denim obsession. 

T: Why Instagram? What are your goals?

E: I found that Instagram is a powerful way to connect like-minded folks from across the world when I started my Vintage Clothing Instagram page back in 2013.

I figured the denim world was just as active as the vintage world. So I learned a bunch of hashtags and started posting pictures.

I live in a small town in Ohio, so finding like-minded people to talk about denim is a rarity. My goal is to be able to share and tell stories with people like me. 

T: How much time do you spend on Instagram on a daily basis?

E: I have four Instagram pages. So I’m on Instagram quite a bit.

Blue Blooded, Instagrammer, greenvinedenim, Pure Blue Japan, 17oz-011,
Slubs on Evan’s 17oz-011 Pure Blue Japans.
T: How do you take your photos?

E: I typically take photos by myself. Sometimes I convince my girlfriend, Anya, to take pictures of me.

T: Which tools do you use?

E: I use my iPhone. When I take photos of myself, I will use a tripod and the self-timer. I use Snapseed to edit, but I don’t typically like to do much editing to my photos. 

T: What’s your editorial flow?

E: I try to post an update on my jeans (that I’m currently wearing) about once a month. Mostly all of my photos are taken when I have a spare minute, and when I’m not wearing my jeans! Other times I will have my girlfriend take photos of me when we are out thrifting or playing gigs. 

T: What are your favourite locations to take photos? And why?

E: I have a great cement pad right outside of my house that I take photos on. I also like to hang my jeans on my windowsill and take photos in the soft morning light. Both of those locations are featured on my Instagram a lot. 

Blue Blooded, Instagrammer, greenvinedenim, Pure Blue Japan, 17oz-011,
Slubs on the 17oz-011 jeans after 300 days of wear.

Evan’s Denim Style and Preferences

T: How did you get into denim?

E: When I was about 16 years old, I wanted jeans that would hold up during my inline skating days and wouldn’t look dirty all the time. I bought a couple pairs of Rustler work jeans. I remember wearing the hell out of those jeans. They had big holes in the knees and the back pockets. I loved it!

I always loved the raw denim look but never really knew anything about it. I would always wash my jeans after every wear. I had no idea how to care for them or how to get cool fades. 

Fast forward to about 2015, and I purchased my first pair of selvedge denim jeans. Levi’s released their 511 cut in raw selvedge denim and the rest is history. That’s when I first started caring for my jeans and learning about the art of denim.

Suggested podcast episode: How to wash raw denim

T: What’s your favourite feature of jeans?

E: THE FADE! I’m so obsessed with that process. The loss of indigo and the story it tells. I love the authenticity that is a well-worn pair of jeans. There’s no hiding your story.

T: How do you wash your denim?

E: I usually wash them by hand with Woolite. I will throw them in the washing machine on a gentle cycle if they are really raunchy. I always let them drip dry.

T: What’s your favourite denim brand?

E: Iron Heart and Pure Blue Japan have been my favorite the past couple of years. 

T: What’s your favourite fit? And why?

E: A slim cut, medium-ish rise and a tight taper. I love that fit because it fits me best! I have skinny legs and a slim build. If it isn’t a skinny fit, it looks way too baggy on me. I love the Iron Heart 555 and 777 fits in particular. 

T: Which boots and leather goods do you wear with your denim?

E: I have a pair of Red Wing Iron Rangers. I have been wearing them since 2014. And I absolutely love them. I’m almost ready for a resole. Also, I’ve been eyeing a new wallet. That will be a future purchase for sure.

T: Which sneakers do you wear?

E: I like to keep it simple with sneakers. I’m a big fan of gum sole sneakers. I’ve been wearing them since I was 13. I’m currently wearing the Nike SB Hyperfeel because I like to skateboard sometimes.

Blue Blooded, Instagrammer, greenvinedenim, Iron Heart, IH-777N,
T: Favourite item that’s not denim or leather?

E: A perfectly beat-up vintage t-shirt. Vintage is my first love and will always be a part of my style. I’ve been wearing some of the same vintage clothes since I was in high school. 

T: Where do you buy your gear?

E: I buy online. Denimio is pretty awesome. I live about 1.5 hours away from any denim store, so I’ve learned to be specific about measurements and fit.

T: What’s your monthly clothing budget?

E: When I make a few extra bucks on a vintage piece, I will splurge and buy a new pair of jeans. That’s sort of my rule of thumb. I’m mostly a one-pair-of-jeans-at-a-time guy. I will wear a pair until I need to repair them or retire them and then move on to the next pair. 

T: What styling tips would you give your followers if they wanted your style?

E: Feel comfortable in what you wear and keep it simple. A great pair of jeans and an old t-shirt will go a long way.

Ready for More Q&As?

If you’d like to read more personal stories and Q&As, you can check out all the previous ones right here. Want to make sure you never miss one? Sign up for the free weekly Denimhunters email newsletter.


This article was written by Thomas Stege Bojer, the founder and owner of Denimhunters. Thomas launched the site in 2011 and built it into a voice for the denim industry and community.

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