Blue Blooded Instagrammer #37: @eddenim

Q&A with Edd aka @eddenim

Edd and I have a few things in common, apart from our denim addictions, obviously. We’re both fans of the Birkenstock Bostons and Iron Heart’s N1 jacket. We both have the IHSH-101-BC shirt. And like Edd, I love myself a good beer.

But most importantly, we both prioritise a good fit more than anything else in a jean. In fact, looking for well-fitting jeans is how Edd got into raw denim in the first place. Here’s his story.

Blue Blooded, Instagrammer, Denimhunters, eddenim, Iron Heart, N1, deck jacket,

What’s your story

Name: Edd

Birth year: 1984

Location: Devon, UK

Profession: Operations manager for Air Quality and Occupational Hygiene.

Edd’s Instagram Feed and How it Started

Thomas: How did it all start with your Instagram feed?

Edd: Back in 2012, a few friends were messing about with Instagram and I started playing around too, just for fun. My feed was just a few pictures from holidays, interesting beers or of my cats.

This was around the same time I was starting to look for the ‘right pair’ of jeans. Instagram is a great source for finding things you didn’t know you needed. During this time I was just following a few interesting accounts and brands but mostly just viewing.

Fast forward to 2014 and I had my own pair of raws and a pair of Red Wing boots. Slowly, I started posting a few pictures here and there. The rest just follows naturally from there, I’m now hooked on Japanese denim and have a collection of boots.

Blue Blooded, Instagrammer, Denimhunters, eddenim, Iron Heart, UHF, ultra heavy flannel, IHSH-101-BC

T: Why Instagram? What are your goals?

E: It’s easy to use and all my interests are easily accessible from one location. There’s a great community in the denim/rugged gear areas of Instagram. Anyone can ask questions, ask advice and it’s freely given. It’s what keeps pulling you back in; everyone is so friendly.

T: How much time do you spend on Instagram on a daily basis?

E: Depending on my workload or other activities, it can vary from a few minutes to a few hours. These days, I try to keep focused, it’s easy to get lost searching and scrolling, and next thing you know you’ve lost a few hours.

T: How do you take your photos?

E: Generally spur of the moment; I’m terrible at remembering to take shots.

If I’m on holiday or travelling, I generally take more photos and more full-length shots as I have a willing (not really) assistant to help (thank you Jen!).

At home, it’s either while out walking and grabbing a quick shot when it feels right or maybe spending a few minutes arranging a flat lay.

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T: Which tools do you use?

E: Mostly with my phone (Samsung S9). Occasionally, I use my Fujifilm XT10, either with the kit lens (really must upgrade this!) or a vintage Russian Helios-44 58mm F2. The latter is a cool lens, manual focus but great fun.

I use Instagram for some editing or Snapseed if I feel the photo need a little extra work.

T: What’s your editorial flow?

E: Can’t say I really have one, but I’m currently enjoying trying to take three related shots every now and then. Gives my feed some organisation from usual random posts.

T: What are your favourite locations to take photos? And why?

E: As I take most of my shots while I’m either exploring the local countryside or while travelling, I really like finding new locations. I like to find locations with good backgrounds or some interesting quirk but sometimes it’s just about the item I’m taking a picture off.

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Edd in his Iron Heart N1 jacket.

Edd’s Denim Style and How He Wears His Jeans

T: How did you get into denim?

E: Growing up, I never found a pair of jeans, let alone trousers, that really fitted me well. I can remember in my teens walking into a shop and finding a few pairs of Edwins. They were way out of my budget back then, but the name and the quality stayed with me.

Fast forward a few years and I decided enough was enough: I needed to find a pair of jeans that fitted well. I remembered the Edwin jeans after some Googling, and before I knew it, I had my first pair of raw denim jeans.

My Edwins are now well worn-in, as are my 3sixteens and I’ve moved on to a rotation of Pure Blue Japan and Momotaro Jeans. Quality has always been important to me too. I have never been comfortable with mass-made clothes and dislike the whole ‘one season wear’ thing. Denim is timeless!

Suggested further reading: Video about how to find jeans that fit

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T: What’s your favourite feature of jeans?

E: Got to be the denim itself. It’s comfy, takes an age to wear out, and evolves as you wear it into a piece unique as yourself.

T: How do you wash your denim?

E: After about four to six months of wear, I soak in the bath with a little bit of delicate detergent. After the first wash, I wait about another month or two and soak or wash with a bit of aggregation unless I feel it needs a machine wash. Then it’s cold with no spin and always inside out.

T: What’s your favourite fit?

E: Being a larger chap and into my mountain biking, I’m really loving the relaxed tapered fit, but I also do like a slim straight as long as it has a decent rise. Both provide a decent bit of thigh room and look great with boots and sneakers.

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T: Which boots and leather goods do you wear with your denim?

E: I wear Red Wings a lot; the classic 875 moc toe and a pair of selvedge jeans are what helped me first take an interest in rugged gear. I’m a fan of the Chippewa Bridgeman too.

My Voyej wallet has been everywhere with me the last few years as has my Corter leather hook and loop bracelet. Both have developed a great patina.

T: Which sneakers do you wear?

E: Not a big fan of sneakers but I do love my Converse 70s hi-tops. Got two pairs, a black pair and an indigo pair I dyed myself. Really comfy and such a classic. I have yet to find a low pair I really like.

Blue Blooded, Instagrammer, Denimhunters, eddenim, indigo-dyed, Converse 70s,


T: Favourite item that’s not denim or leather?

E: Iron Heart N1 deck jacket! It’s been a grail item for me for a few years and I finally took the plunge last year. It’s a tank and so warm, I’m hoping in twenty years time it still fits as I cannot see it wearing out.

T: Where do you buy your gear?

E: I have no local shops nearby as I live in the countryside. This means I have to either travel or buy online. I’m not the biggest fan of buying clothing online, but I do a lot of ‘window shopping’ online. So when I visit, I have a good idea of what I’m after.

My current go-to shop is Rivet and Hide in London, always a warm welcome and excellently curated collection. I’m also a fan of Son of a Stag, Cultizm, stuf|f and Clobber Calm. I like to visit shops while I’m travelling so this list is always growing.

T: What styling tips would you give your followers if they wanted your style?

E: Buy good quality and buy what fits, then the rest will just fall into place. But you can’t go wrong with a good pair of boots, raw denim jeans and a flannel shirt.

Ready for More Stories …?

If you’d like to read more stories like this one, check out all the previous posts published here on Denimhunters. Maybe start with the most recent ones below.

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