The Low Down on Denim in Vienna becomes the first international Iron Heart Store. I’ve talked to the founder of The Low Down, Martin Novak, as well as Iron Heart’s Giles Padmore how it all came about, and why Vienna is the perfect location for an Iron Heart store.
How a pair of jeans fit is essential for how good you feel wearing them. In this video, you’ll learn about the four elements of the anatomy of the fit, which determine how jeans sit on your body.
The 10 jeans archetypes give you a fundamental understanding of how to style jeans, which becomes a lifeline when you’re navigating new fashions and trends.
Although the internet has made learning easier than ever, we’re still drawn to knowledge on paper. We somehow trust printed knowledge a little more; maybe because it’s harder or maybe because it’s more prestigious?
If you want knowledge about denim on paper, these are some of my favourite denim books that I think every denimhead should read; books that inspired me and helped me write Blue Blooded.
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
I never know what to put on my wishlist for Christmas. So, this year, I decided to ask five friends what they think I should wish for. And since I know many guys are like me, I put their recommendations together in this Christmas wishlist edition of ‘Five Favourites.’
Kiya Babzani and his wife Demitra were some of the first to bring Japanese denim to the US. Before the store opened in 2006, Kiya visited a number of Japanese brands and got the exclusive rights on sales in the United States.
“Some were just confused,” he recalls. “They said, ‘But you have Levi’s in America. Why do you want what we make?’”
This sponsored blog post revisits the ‘Infinite’ theme of Munich Fabric Start’s latest Bluezone show to discuss how denim in the future must be seasonless.
The White Oak denim plant is the grand ol’ lady of our industry. It’s the company that supplied Levi’s with American-made selvedge denim for the 501 for 70 years. Soon, it will be history!
It’s no longer fashion faux pas to wear ‘double denim,’ and trucker denim jackets are getting a much-deserved revival. Five retailers list their favourites Type III jackets.
