Five Favourites: Men’s Trucker Denim Jackets
It’s no longer fashion faux pas to wear ‘double denim,’ and trucker denim jackets are getting a much-deserved revival. Five retailers list their favourites Type III jackets.
The Surprising Reason Mister Freedom Wears Blue Jeans
Mister Freedom founder, Christophe Loiron, has a refreshing take on why denim is so crucial for his workwear and Old West-inspired brand.
The Innovative Features That Define the Modern Jean
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
Five Favourites: Regular Fit Men’s Selvedge Denim Jeans
I’ve said it before and I’ll gladly say it again; the wrong fit can make or break a jean. To help you find a regular fit that fits, I’ve listed these ‘five favourites’ with the help of four denim retailers.
How ‘the Big Three’ Went From Workwear to Fashion Brands
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
How to Source for the 3 Sectors of the Jeans Business
In this sponsored blog post, six denim designers discuss the opportunities and challenges of the premium, fast fashion and heritage jeans sectors, and how to source for each of them.
4 Raw Denim Care Myths That Aren’t All Busted
With raw denim’s spread from niches to masses, several myths about raw denim care have taken hold in the public conscious. As a result, you might be getting really bad advice about how to best take care of your jeans.
This member resource discusses why these 4 raw denim care myths aren’t totally busted: soaking in vinegar, tumble drying, dry cleaning, and the bathtub soak.
Why Denim of the Future Might Not Have Seasons
The constant demand for newness in denim results in exponential innovation, much of which transcends seasons. That is the theme of Munich Fabric Start’s A/W18 Bluezone show in September 2017, titled ‘Infinite.’
In this sponsored blog post, eight industry experts discuss how denim can move beyond seasons to create long-lasting trends.
How to Sell Jeans with Storytelling
Using storytelling in sales situations is probably the best way to get your customers to trust you. And that means they’re more likely to buy from you.
3 Popular Raw Denim Care Myths That’re Totally Busted
When it comes to raw denim care, there’s no shortage of false assumptions and myths. In this member resource, I bust three of the most common ones; freezing your jeans, washing them in the ocean, and waiting six months before you wash.
How to Create Great Customer Experiences in Jeans Stores
This quick guide teaches the essentials you need to be good at selling jeans in retail, including how to help your customer find perfect jeans that fit and how he should wash his jeans.
Five Favourites: Men’s Selvedge Denim Slim Fit Jeans
Get insights from experienced jeans retail experts about their favourite slim fit jeans and why they’re worth every penny. All the jeans are made from selvedge denim, and there’s something for any budget.
How the Osaka Five Pioneered Japanese and Heritage Denim
The Osaka Five are the pioneers of Japanese and heritage denim; they laid the foundation for an internationally renowned industry. This is their story.
A Complete Overview of the 3 Stages of Making Jeans
This quick guide outlines the process of making jeans with key points about design, cutting and sewing, and pre-washing, plus links to in-depth resources.
If you’re selling jeans for a living, you can use this knowledge in your sales pitch to point out the physical features that make one pair different from another.
3 Selling Mistakes in Jeans Retail and How to Avoid Them
Retailers are leaving a lot of money on the table simply because their staff isn’t probably trained.
This free guide lists three common selling mistakes in jeans retail and how you can avoid them with a bit of basic retail sales training.
The Denimhunters Beginner’s Guide To How Denim Is Made
This beginner’s guide provides a complete overview of how denim is made, along with links to in-depth member resources about each of the five production stages.
Purchasing Power: Labels That Highlight The Pedigree of Your Jeans
When we look for new jeans, there’s much more than the colour and fit to take into consideration. In this article, I’ll be looking specifically at the labels that appear on premium denim, and the semiotic and semantic power that such labels carry.
Research Proves Online Staff Training Creates More Sales
A study from Wharton University proves that online staff training and great customer experiences create more sales. The Denimhunters Academy is a solution for denim retailers.
The Defining Features That Help Us Keep Our Jeans Up
In this free guide, I will look at all of the features that jeans makers use—and have used—to make our jeans fit right, and more importantly, not fall down while you’re wearing them.
Turn Virtual Into Personal with Amsterdam Denim Days 2017
In a day and age where interactions are being digitised, face-to-face communication is more important than ever! Events like Amsterdam Denim Days 2017 is a must visit for anyone who is (or what to become) a “someone” in the denim industry. This blog post argues why you have to visit and what you should see.