How To Repair Your Jeans and Why You Should!
This article is the last in the series about buying jeans. Learn how you can extend the time you can enjoy your jeans, save money, and lower your environmental footprint. All by repairing your jeans!
How Jeans Are Made: Pre-Washing and Pre-Distressing
This last episode in the series about how jeans are made discusses pre-washing; how it started, how it’s done, and what it will look like in the future.
The Branded Defining Features That Differentiate Makers
In this second episode of the series about the defining features of jeans, I look at how small, yet iconic elements have made the jean what it is today.
The Durable and Practical Defining Features of Jeans
In this first episode of the series about the defining features of jeans, I look at four features that originally served practical purposes, and how those purposes have changed.
Men’s Jeans Fit Guide: Find the Right Pair for You
This in-depth jeans fit guide for men teaches you the 4 features that make a great fit, how to use them to find a flattering fit for your body type, plus 5 things you must consider.
How Jeans Are Made: Design and Development
This article explores what it takes to design a pair of jeans, and the three stages denim designers go through to do so.
You’ll learn how the design influences all aspects of the garment; how it looks, how it feels on the body, how it wears and fades. The design also differentiates one maker’s from another’s.
The Future of Retail: Online vs In-Store Customer Experiences
Learn how stores like Rivet and Hide are using their online and physical shopfronts to create seamless, omni-channel customer experiences.
How the Japanese Pioneered Heritage Fashion
In this 4th part of my series about the history of jeans, you’ll learn how the Japanese built a cult around Americana, which evolved into heritage fashion.
How to Find Jeans Suppliers
When you’re looking for new jeans suppliers, how do you know where to focus your attention, and what should you be looking for?
With the help of five business insiders, this article helps designers and developers navigate the list of exhibitors at shows like Munich Fabric Start’s Bluezone.
How Blackhorse Lane Ateliers is Reviving London’s Denim Industry
Learn why the ‘Made in London’ tag is so important to London-based Blackhorse Lane Ateliers and discover how it forms part of their brand values.
How Denim Is Made: Fabric Finishes
This final episode of my “how denim is made” series discusses how the two kinds of fabric finishes impact the way denim looks and behaves. The trick is to use this knowledge to your advance a make it part of the story you tell.
History of Jeans
How Vintage Denim Became a Thing (… and How It Created Heritage Fashion)
In this history of jeans overview part 3, you’ll learn how vintage denim broke through the mainstream, plus how to tell the story when you’re selling.
How Denim Is Made: Indigo Dyeing
In this third episode in the series about how denim is made, you’ll learn about natural and synthetic indigo, and the differences between rope dyeing and slasher dyeing.
How Tellason Built a Brand You Can Trust
Few denim companies compare to Tellason when it comes to brand authenticity. Co-founders Tony and Pete tell how a strong story builds a loyal customer base.
How Designer Jeans Broke Through the Mainstream
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
How Denim Is Made: Cotton and Its Benefits
This is the first of five episodes in the series about of how denim is made. You’ll discover what cotton is and how you can use this knowledge to tell better stories when you’re selling jeans.
4 Jeans FAQs That Will Up Your Retail Game
Jeans retail is a competitive business. One way for retailers to get ahead of competitors is by knowing more about the products their selling. This article answers 4 jeans FAQs often heard in retail.
How Denim Went From Workwear to Fashion Statement
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
How to Wash Raw Denim (and Every Other Kind of Jeans)
How we wash our jeans sometimes feels like a complicated form of art. If selling jeans is part of your job but don’t provide the right washing guidance, you can get in serious trouble.
The two step-by-step washing guides and the ‘‘3-question tool for better jeans washing guidance’ in this article will help you determine what kind of washing advice your customers need.
Companion Denim’s Artisan Challenge Jeans Prove To Be a Real Battle
In May 2015, the Artisan Challenge kicked off and Iu Franquesa of Companion Denim set out to push the limits of denim evolution with his 21 oz. AC jeans. They proved to be tougher than the Spaniard had expected.