Kiya Babzani and his wife Demitra were some of the first to bring Japanese denim to the US. Before the store opened in 2006, Kiya visited a number of Japanese brands and got the exclusive rights on sales in the United States.
“Some were just confused,” he recalls. “They said, ‘But you have Levi’s in America. Why do you want what we make?’”
When you don’t know the products you’re designing, marketing or selling, your customers are much less likely to trust you. And that means they’re much less likely to do business with you.
This is why the denim business needs more education from places like Denim City in Amsterdam. I sat down with their head teacher, Maarten Wentholt, to learn more about what they do.
For denimheads, the weight of your jeans matters. With heavyweight denim being more popular than ever, we asked five retailers to share their favourites.
Marketing stunts or advertising campaigns don’t fool consumers; they want the real deal, not a sugar-coated version of a fake. They want authenticity. The big question is how are you authentic? As this blog post discusses, it all starts with the way you communicate.
This sponsored blog post revisits the ‘Infinite’ theme of Munich Fabric Start’s latest Bluezone show to discuss how denim in the future must be seasonless.
The White Oak denim plant is the grand ol’ lady of our industry. It’s the company that supplied Levi’s with American-made selvedge denim for the 501 for 70 years. Soon, it will be history!
When you’re selling jeans, you’re selling history! That’s why it’s crucial to know at least the key facts of the history of jeans when you work with denim and jeans. And that’s what this blog post teaches.
It’s no longer fashion faux pas to wear ‘double denim,’ and trucker denim jackets are getting a much-deserved revival. Five retailers list their favourites Type III jackets.
For the first time, a fabric trade show presented an approach to and work and think beyond trends for denim. Using denim communities can create long-lasting trends, as well as more personal relations with consumers.
Mister Freedom founder, Christophe Loiron, has a refreshing take on why denim is so crucial for his workwear and Old West-inspired brand.
When you know how the defining features have evolved, you can build better narratives about the jeans you’re selling by putting them into a bigger picture.
I’ve said it before and I’ll gladly say it again; the wrong fit can make or break a jean. To help you find a regular fit that fits, I’ve listed these ‘five favourites’ with the help of four denim retailers.
Levi’s. Lee and Wrangler invented the modern conception of jeans. Over a span of more than 100 years, each inspired a boom in denim as the definitive clothing of youth, leisure and fashion.
In this sponsored blog post, six denim designers discuss the opportunities and challenges of the premium, fast fashion and heritage jeans sectors, and how to source for each of them.
With raw denim’s spread from niches to masses, several myths about raw denim care have taken hold in the public conscious. As a result, you might be getting really bad advice about how to best take care of your jeans.
This member resource discusses why these 4 raw denim care myths aren’t totally busted: soaking in vinegar, tumble drying, dry cleaning, and the bathtub soak.
The constant demand for newness in denim results in exponential innovation, much of which transcends seasons. That is the theme of Munich Fabric Start’s A/W18 Bluezone show in September 2017, titled ‘Infinite.’
In this sponsored blog post, eight industry experts discuss how denim can move beyond seasons to create long-lasting trends.
Using storytelling in sales situations is probably the best way to get your customers to trust you. And that means they’re more likely to buy from you.
Brit Eaton is a true denim hunter, exploring mines, salvage yards, and ghost towns on a quest for indigo treasures. If you want to keep up, you will need a keen eye, a head for history, and a silver tongue. A look at what it takes to uncover truly vintage jeans worth thousands of dollars.
When it comes to raw denim care, there’s no shortage of false assumptions and myths. In this member resource, I bust three of the most common ones; freezing your jeans, washing them in the ocean, and waiting six months before you wash.
This quick guide teaches the essentials you need to be good at selling jeans in retail, including how to help your customer find perfect jeans that fit and how he should wash his jeans.
