Introducing the Denimhunters Academy: Online Staff Training
Learn how becoming a published author was part of a bigger plan to introduce staff training on Denimhunters with the Denimhunters Academy.
How Denim Is Made: Weaving
In this fourth episode in the series about how denim is made, you’ll learn how denim is woven and why denimheads prefer shuttle-loomed denim.
History of Jeans
How Vintage Denim Became a Thing (… and How It Created Heritage Fashion)
In this history of jeans overview part 3, you’ll learn how vintage denim broke through the mainstream, plus how to tell the story when you’re selling.
Ruttloff-Garments’ Katagami Jeans Considered Art
Artisan Challenge contender, Johann Ruttloff of Ruttloff-Garments talks about what it meant for him to have his Katagami jeans on display in a museum.
How Denim Is Made: Indigo Dyeing
In this third episode in the series about how denim is made, you’ll learn about natural and synthetic indigo, and the differences between rope dyeing and slasher dyeing.
How Tellason Built a Brand You Can Trust
Few denim companies compare to Tellason when it comes to brand authenticity. Co-founders Tony and Pete tell how a strong story builds a loyal customer base.
How Denim Is Made: The Spinning Process (… and Why I Prefer Ring-Spun Yarn)
In this second episode in the series about how denim is made, you’ll learn how yarn is made in the spinning process of denim production. I also discuss the pros and cons of ring spinning vs. open-end spinning and why denimheads prefer ring-spun denim.
How Designer Jeans Broke Through the Mainstream
In this part 2 of my history of jeans overview, you’ll learn how ‘designer jeans’ broke through the mainstream, plus how to tell the story when you’re selling.
How Denim Is Made: Cotton and Its Benefits
This is the first of five episodes in the series about of how denim is made. You’ll discover what cotton is and how you can use this knowledge to tell better stories when you’re selling jeans.
4 Jeans FAQs That Will Up Your Retail Game
Jeans retail is a competitive business. One way for retailers to get ahead of competitors is by knowing more about the products their selling. This article answers 4 jeans FAQs often heard in retail.
How Denim Went From Workwear to Fashion Statement
Storytelling is a great way to get your customer excited about what you’re selling and to demonstrate your competency. The hard part is not telling the story, it’s how you tie it together with the specific features and benefits of what you’re selling. That’s what this article helps you do.
How to Wash Raw Denim (and Every Other Kind of Jeans)
How we wash our jeans sometimes feels like a complicated form of art. If selling jeans is part of your job but don’t provide the right washing guidance, you can get in serious trouble.
The two step-by-step washing guides and the ‘‘3-question tool for better jeans washing guidance’ in this article will help you determine what kind of washing advice your customers need.
Companion Denim’s Artisan Challenge Jeans Prove To Be a Real Battle
In May 2015, the Artisan Challenge kicked off and Iu Franquesa of Companion Denim set out to push the limits of denim evolution with his 21 oz. AC jeans. They proved to be tougher than the Spaniard had expected.
22 Essential Terms Every Denimhead Must Know
The world of denim has its own specialised language with technical terms that is expected to be mastered by anyone working in the business.
This denim glossary explains in the simplest way possible 22 of the most commonly used terms.
How to Make It In the Denim Business (with Mats Andersson of Indigofera)
How do you make it as aspiring and young denim designer? This article is a must-read lesson about how to start a denim brand; told by an industry veteran who did so himself and made it in the denim business.
The Art of Selling (Perfect) Jeans
Selling perfect jeans is a form of art. I talk to Peter and Christopher from Meadow about how they (very successfully) help their customers find jeans they’ll be happy with.
4 Pro Tips to Buy Perfect Jeans, Every Time
We’re spending more money on jeans, but are we buying the “right” jeans? These 4 jeans buying priorities will help you buy the right jeans, every time.
16-Month Artisan Challenge Update of the BDD-006 Heavy Slub
After 16 months of Artisan Challenge, Lennaert Nijgh’s experiment with the new BDD-006 Heavy Slub denim is showing minor issues and great fading potential.
Artisan Challenge
How To Make Jeans Like A True Artisan
Why are artisanal jeans “better” than other jeans? We’ve asked four participants of the Artisan Challenge why they make their jeans like they do.
Artisan Challenge
Meet the Artisans Q&A: Rest Denim by NoKipple’s The Makers
NoKipple have signed up Rest Denim to the Artisan Challenge hoping it will be a launchpad for the brand’s jeans line that will debut on The Makers platform.